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We help you optimize online by implementing systems that squeeze more ROI out of your marketing activities. We build experiences focusing on growth and scaling your revenue with results that are measurable. To us great work means sustainable growth for our online customers.

Calibr Studios

The Health Factory is a brand that specializes in health foods. The shift in consumer habits regarding bread can largely be attributed to increased public awareness and studies that have shown that plant-based proteins and fats, including those found in wholegrain bread, are linked to a lower risk of mortality. As a result, The Health Factory must adapt to these evolving consumer demands by leveraging consumer behavior studies to develop, enhance, or modify their products to meet the needs of the market.

66% increase in ROAS in The Health Factory

Coconut water has been regarded as a "fluid of life" for centuries, owing to its isotonic properties and electrolyte balance similar to human blood. Coconut palms have been cultivated in India for over 3,000 years, and the plant is considered a valuable resource for its oil and nutritional benefits. NaturUP is a company that specializes in producing natural hydration solutions using the water from young South Indian coconuts.Their state-of-the-art technology ensures that the coconut water is dried, concentrated, and packaged with all the original nutrients and carbohydrates intact.

5X ROAS using Facebook ads for NaturUp

Esslly wanted to reach out to customers who make cakes, bread, and other baked goods without being perceived as a bakery brand. To achieve this, we had to differentiate our bakeware products from bakery items. Additionally, we did not offer shipping based on regions, and the delivery fee was included in the product cost. This upfront fee made some customers who were familiar with the pricing of products believe that our products were expensive. As we were targeting B2B customers, we had to address these concerns.

100% month-on-month increase in growth

India

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