Comprehensive guides and tips for getting started in marketing.
26 January 2022 ∙ 9 minutes of reading time
Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world. Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The demand for web designers and mobile app […]
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21 December 2021 ∙ 11 minutes of reading time
Today, countless amounts of content are posted online every minute. It is estimated that 306.4 billion emails are sent every day and 500 million tweets are created. In that sense, brands see it as increasingly important to be able to retain their traffic with content that is different and stands out from the crowd. It […]
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5 November 2021 ∙ 7 minutes of reading time
The Celebrities and Brands With the Most Fake Followers Bots or fake followers on Instagram are an issue and can cause a problem with commercial value and accurate representation. Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to maximise their number of followers, but […]
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15 September 2021 ∙ 5 minutes of reading time
Today, we announced our latest fundraising, raising €11 million. You can read the full press release to know more about it. But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]
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3 August 2021 ∙ 5 minutes of reading time
It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]
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31 May 2021 ∙ 7 minutes of reading time
Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]
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9 February 2023 ∙ 4 minutes of reading time
Once upon a time, a few mistakes agoI was in your sights, you got me aloneYou found me, you found me, you found meI guess you didn’t care, and I guess I liked thatAnd when I fell hard, you took a step backWithout me, without me, without me And he’s long gone when he’s next […]
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1 March 2022 ∙ 5 minutes of reading time
It is often a challenge for companies that have a large number of products, such as multi-brand groups, to present and position themselves as a unified brand. Fast Moving Consumer Goods (FMCG) producers like to use the Brand Key model to raise their profile to customers. This model is a slightly more modern and detailed […]
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23 February 2022 ∙ 7 minutes of reading time
Every business, profit on non-profit has targets to fulfill in order to stay relevant and be successful. Whether increasing revenue through sales, converting website visitors to donors, or building membership, your product needs marketing to be top-notch to convert potential customers to real ones. Marketing teams in the recent past solely relied on marketing research […]
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1 March 2022 ∙ 6 minutes of reading time
The best strategy to attract, engage, and catch the attention of your target audience is to use video. With today’s social media platforms, such as YouTube, Instagram, Facebook, Snapchat, TikTok, and others, focusing on and heavily promoting video capabilities, the need for quality video content is bigger than ever, not just by individuals but also […]
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28 February 2022 ∙ 4 minutes of reading time
Why Think About the Name of Your YouTube Channel? If you want to share video content to promote your business on the Internet, YouTube is inevitable. And to succeed on YouTube, the name of your channel is very important. In addition to the title of your videos and their thumbnails, these are the only elements […]
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28 February 2022 ∙ 8 minutes of reading time
Bing Ads is growing in power and is gradually gaining ground. When you want to advertise online, turning to Google is the first reflex. It is quite logical, Google is the reference for the purchase of webspaces and offers many possibilities. Whether it’s with Google Ads to display ads directly in the search results of […]
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15 February 2022 ∙ 5 minutes of reading time
Outsourcing software development is becoming a global phenomenon. Outsourcing web development services is a great decision for businesses that do not have the appropriate services in-house. This is especially true where web development doesn’t provide you with a competitive edge, and it isn’t an important part of your core business processes/trade secrets. After all, not […]
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31 January 2022 ∙ 7 minutes of reading time
There are two ways of collecting data and delivering it: Client-side and server-side approaches. Client-side is the most common approach where the application sends data to the server, which then processes it. Server-side tracking is a more complicated approach where the web server generates its customer data, which gets sent back to the client. The […]
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27 December 2021 ∙ 6 minutes of reading time
It happens very often at glueglue to receive requests of creation of mobile or web applications with unlimited features to do envy to Facebook, Slack, and Amazon altogether. Entrepreneurs are so enthusiastic they let themselves go, maybe because they’re not used to the digital world, maybe because they’re in love with their own idea and […]
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