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Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.

Adapts Media

Ernakulam

Brand Strategy

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Based in the vibrant city of Bangalore, India, NOW Media is a pioneering branding, content, and digital marketing agency that serves an impressive global clientele.At NOW Media, we offer a holistic one-stop solution tailored for business owners eager to develop a robust brand identity. Our in-house studio excels in crafting compelling content that resonates with your target audience, ensuring seamless publication across leading digital platforms like Meta and Google.Our expertise in brand building allows you to save precious time — no need to juggle multiple agencies for content creation, packaging design, or social media and performance marketing. We streamline the process, letting you communicate your brand identity and vision effectively and efficiently.With NOW Media, your focus can shift entirely to scaling your business. Trust us to handle all aspects of your marketing strategy, empowering you to soar to new heights without the burden of managing every detail.NOW - For brands that matter.nowmedia.in | @now.branding

NOW media

Scope of Work‍NOW media was tasked with creating the brand identity for IZA, a Pan-Asian restaurant concept.The scope included developing the restaurant's name, logo, color palette, menu design, internal and external signage, coasters, and name tags.Additionally, NOW media was responsible for managing IZA’s social media presence and running advertising campaigns to build hype and awareness for the brand’s launch.The BriefThe client presented a concept for a Pan-Asian restaurant that serves a variety of dishes including dim sums, sushi, and select Singaporean, Malaysian, and Thai cuisine, along with beer, wine, and soju.The restaurant's ambiance was described as warm and inviting. The branding needed to encapsulate this essence and appeal to the restaurant's target audience, which included residents of nearby apartments and professionals working in the surrounding tech park.

Brand identity and internal branding for Pan Asian

Scope of Work ‍The scope of work encompassed creating a distinctive logo, developing a brand colour palette, selecting a brand typeface, producing signage mock-ups, designing additional brand graphics, and creating a suite of stationery.A logo usage document was also part of the deliverables to ensure consistent brand application.The BriefDeveloping a brand identity for KYNEST and positioning them into a premier real estate developer. KYNEST engaged NOW media for a comprehensive development of their visual identity.Logo DesignNOW media initiated the logo design process by presenting 3-4 unique logo directions post mood board approval. Based on Kynest’s feedback, these initial concepts were refined over two rounds of iterations to arrive at a final logo that resonates with the brand’s ethos.NOW media designed additional graphics like patterns derived from the logo unit to enhance the brand’s visual identity. These elements provided added flexibility and aesthetic appeal to Kynest’s branding across different media.A suite of stationery was designed, aligning with the established visual identity. This included letterheads, business cards, diary covers, pens, mugs, mousepads, notepads, and water bottles, creating a consistent brand experience.A document outlining the basic logo usage guidelines was provided. This included instructions on logo spacing, color combinations, and co-branding, ensuring uniformity in Kynest’s brand representation across all platforms.

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