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WIN Creating Images

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Berlin, Germany
Crazy about the Future, Obsessed with Design.
„Packaging design has to do a lot: It needs to be relevant, stand out, and surprise – through attention to detail, a sense of trends, and strategic foresight. But above all, it must do one thing: Touch people.“ (Cate Wind, Founder & CEO) WE STAND FOR... WIN stands for iconic packaging. From the strategy to the finished design: We offer everything you need to bridge the gap between brand and people. We are design experts and creative explorers with a keen sense of trends, sustainability and aesthetics. With our experience and passion, we enable brands to tell their strongest and most authentic stories. WE OFFER... DESIGN (Packaging Design | Corporate Design | Consultation | Print Production) STRATEGY (Brand Compass | Concept Session | Innovation Sprint | Breakout Session) TRENDS (Trend Research & Reports | Trend Workshops & Talks | Inspiration Walks | Trend Category Analysis) IMAGES (Photography | 3D | Illustration) ARTIFICIAL INTELLIGENCE (Local AI Environment (privacy) | Individual trained Models | Content Production | Innovation Workflows) WE ARE LOCATED IN... WIN Germany: Berlin, Cologne, Aachen WIN Switzerland: Zug WIN USA: New York WE ARE WIN. Crazy about the Future, Obsessed with Design.
100 people in their team
Speaks German, English
27 projects in their portfolio
Works remotely across the globe
Sortlist member since 2016
Founded in 1997
9 awards conferred
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5 services offered by WIN Creating Images

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  • Description
    “Packaging design has to do a lot: Be relevant, stand out, and surprise – through attention to detail, trend-setting, and strategic vision. But above all, it has to do one thing: touch people.” – CATE WIND, FOUNDER & CEO Whether luxury or everyday, a hot new brand or traditional, or global or regional, we use our expertise to create everything from the design concept to the finished packaging and staging. Creating forward-thinking, target group-oriented packaging that people want to buy.
    Skills in Packaging (13)
    Packaging DesignBranding PositioningGraphic PackagingRetail PackagingCustom PackagingSustainable PackagingProduct PackagingPackingFood PackagingNon-food Packaging+3
    Works in Packaging (26)
    WOW Tech Europe – Orgasms Are a Human Right - Packaging
    dm-drogerie markt – Upcycling Beauty - Packaging
    cosnova – Here Comes Double Trouble - Packaging
    ZOEVA – The Clear Design Language of ZOEVA - Packaging
    Clients in Packaging (4)
    WOW Tech Europe GmbHOthers
    dm-drogerie markt GmbH + Co. KGBeauty
    cosnova GmbHBeauty
    ZOEVA GmbHBeauty
    Learn more about Packaging
  • Description
    Everything we do is built on a stable strategic foundation. Because: A packaging design is only as good as the brand strategy on which it is based. With our innovative tools, we invite our customers to rediscover their brands. To question the status quo and find out today what tomorrow needs. In order to make future-relevant packaging, strategy and trends must go hand in hand. And because we can't do one without the other, we don't chase trends - we proactively help shape them. Strong brands are not a product of chance, but carefully constructed and sharply positioned. Whether strategies for unprecedented brands or critical analyses of long-established traditional brands: In our workshops, our creative strategists get the maximum out of brands - with a great deal of expertise and sensitivity.
    Skills in Branding & Positioning (26)
    BrandingCorporate IdentityVisual IdentityBrand StrategyIdentity DesignBrand IdentityBrand DevelopmentLuxury BrandingBrand PersonalityBrand Naming+16
    Works in Branding & Positioning (14)
    WOW Tech Europe – Orgasms Are a Human Right - Branding & Positioning
    cosnova – Here Comes Double Trouble - Branding & Positioning
    Babor – Superfood mit System - Branding & Positioning
    dm-drogerie markt – A Model's Secret to Self-Care - Branding & Positioning
    Clients in Branding & Positioning (4)
    WOW Tech Europe GmbHOthers
    cosnova GmbHBeauty
    Dr. Babor GmbH & Co. KGBeauty
    dm-drogerie markt GmbH + Co. KGBeauty
    Learn more about Branding & Positioning
  • Description
    Our strategy team takes paths that have not been taken before. At our innovation workshops, ideas take shape for the first time - in front of the whole team. For us, active trend work is the starting point for all creative and strategy processes. This allows us to capture international trends before they become visible in the mainstream. We share the newly gained inspiration with our designers and customers. Knowledge is power – and we are more than happy to share this power with our clients. We present our know-how about current social and design trends through individualized presentations at events and in popular advertising industry publications.
    Skills in Innovation (6)
    WorkshopsTrend ResearchInnovation SprintsTrend ForecastsTrend PresentationsInnovative Concepts
    Works in Innovation (5)
    dm-drogerie markt – A Model's Secret to Self-Care - Innovation
    Lindt & Sprüngli – Die Diva im Schokoladenregal - Innovation
    Gläserne Molkerei – Free Cows, Fresh Milk - Innovation
    Emmi – We Beleaf in a Plant-Based Future - Innovation
    Clients in Innovation (4)
    dm-drogerie markt GmbH + Co. KGBeauty
    Chocoladefabriken Lindt & Sprüngli GmbHFood
    Gläserne Molkerei GmbHFood
    Emmi AGFood
    Learn more about Innovation
  • Description
    Whether it’s food, people, or products, we can shoot it all in our photo studios. In addition to our team of professional stylists and art buyers who source the right models and locations, our retouching department ensures that every brand gets the high-quality content it deserves.
    Skills in Photography (18)
    Product PhotographyPhotoshootPackshotRetouchingPhoto EditingLocation ScoutingCommercial PhotographyFashion PhotographyPortrait PhotographyCreative Photography+8
    Works in Photography (16)
    WOW Tech Europe – Orgasms Are a Human Right - Photography
    dm-drogerie markt – Upcycling Beauty - Photography
    cosnova – Here Comes Double Trouble - Photography
    ZOEVA – The Clear Design Language of ZOEVA - Photography
    Clients in Photography (4)
    WOW Tech Europe GmbHOthers
    dm-drogerie markt GmbH + Co. KGBeauty
    cosnova GmbHBeauty
    ZOEVA GmbHBeauty
    Learn more about Photography
  • Description
    High-quality 3D renders that are indistinguishable from photos can be visually striking for brands. Whether for print campaigns, websites, or social media, our 3D renderings always artfully showcase the packaging.
    Skills in 3D (6)
    3D Rendering3D Animation3D Modeling3D Design3D Visualisation3D Product Rendering
    Works in 3D (11)
    Warsteiner – Die richtige Festival-Begleitung - 3D
    Lambertz – Small Pieces, Giant Taste - 3D
    M-Budget – Migros Ein Kultgetränk für Gen Z - 3D
    Warsteiner – Alice im Hopfenland - 3D
    Clients in 3D (3)
    Warsteiner Brauerei Haus Cramer KGBeverage
    Henry Lambertz GmbH & Co. KGFood
    Migros-Genossenschafts-BundRetail
    Learn more about 3D
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Team

100 members in WIN Creating Images's team

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Story“Good enough” has never been good enough for us. That’s how we were able to become the largest owner-led trend & packaging design agency in the DACH market. “Crazy about the Future, Obsessed with Design” is not just our slogan – it’s our reality. You can see that in every one of our packaging designs for over 25 years.
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Awards

WIN Creating Images was awarded 9 times

Red Dot Award 20222022-12-01
Dieline Award 20222022-12-01Savory Snacks
Red Dot Award 20212021-12-01Brands & Communication Design
German Brand Award 20212021-12-01Excellence in Brand Strategy and Creation

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Details

  • HeadquarterKreuzbergstraße 28, 10965 Berlin, Deutschland
  • Franzstraße 2, 52064 Aachen, Deutschland