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Labbrand Malaysia

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Kuala Lumpur, Malaysia
Insight-Led Brand & Business Innovations | Research | Strategy | Naming | Design | Experience
Welcome to Labbrand Malaysia – where cultural understanding and strategic thinking meet to create outstanding brand and business innovation. Our agency is located right in the heart of KL’s Golden Triangle where the pulse of Southeast Asia’s development beats strong. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact. Our goal is to federate people as a community around the belief together with our clients and partners to guide them through the branding journey. With the expertise in Research, Strategy, Naming and Design, Labbrand enables clients to build impactful brands and make a difference in the market. Today, the company has successfully grown into a multinational consulting corporation operating from 5 global offices in Shanghai, Paris, New York, Singapore, and Malaysia. With a robust portfolio and a dynamic global team, Labbrand is recognized around the world as an industry leader and a trusted partner for renowned brands across all industries. Confident in our Asian origin, we are excited to witness Asia become an epicentre of global innovations, and that localized branding efforts are impacting brands all around the world.
88 people in their team
Speaks English, Chinese, Malay, French, Indonesian
17 projects in their portfolio
Sortlist member since 2024
Founded in 2005
7 awards conferred
5/5
(7 reviews)
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Services

9 services offered by Labbrand Malaysia

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  • Description
    Since 2005, we have helped dozens of clients in the FMCG sector, especially in Food, Beverages, Beauty, Personal Care and Consumer Electronics, covering all levels of innovation: DISRUPTIVE INNOVATION: We help our clients identify new growth opportunities, unmet needs and develop their innovation roadmap. Market Research | Expert Interviews | Customer Segmentation | Market and Business Opportunity Sizing | Internal Stakeholders Workshop | Innovation Pipeline Roadmap EXPANSION INNOVATION: With our cross-functional capabilities, we enable our clients to seize market opportunities and adapt to the specificity of local environment, evolving user behaviors and changing environments. Market & Consumer Lifestyle Research | Consumer Ethnography | FGDs | Brand & Product Concept Development | Naming and Identity Design Prototyping | Packaging Design | Co-creation Workshop with Consumers | Go-To-Market Strategy SENSORY RESEARCH INNOVATION: We have unique tools set to enable our clients to unveil the deepest consumer insights on their sensory relation with products, and provide strategic frameworks to make brand and communication decisions. Cultural Trend Research | Prospective Research | Consumer Imaginaries Mapping | Sensory Mapping | Olfactive Research | Color Research | Taste Research | Semiotic Research | Brand Positioning Strategy | Product Innovation
    Skills in Innovation (16)
    PrototypingBusiness IntelligenceInnovation ConsultingOpen InnovationInnovation ManagementGlobal InnovationDisruptive InnovationDesign InnovationInternational InnovationNew Product Development+6
    Works in Innovation (7)
    Porsche | Business Innovation & Transformation - Innovation
    Revitalizing Audi: Youth Consumer Insights - Innovation
    Gucci: Customer Insights Research & Strategy - Innovation
    Friso Global | Sustainable Packaging Innovation - Innovation
    Review in Innovation (1)
    Carmen Lam
    Clients in Innovation (4)
    PorscheAutomotive | regional
    AudiAutomotive | international
    GUCCILuxury Goods & Jewelry | international
    FRIESLAND CAMPINAFood | regional
    Learn more about Innovation
  • Description
    STRATEGIC DESIGN SOLUTIONS THAT BRING YOUR BRAND TO LIFE Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact. Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market. BRAND DESIGN Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives. Integrated Design Strategy | Brand Signature | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style Guide PACKAGING DESIGN Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys. Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style Guide COMMUNICATION DESIGN Communication Design delivers the brand idea through compelling experiences and narratives, the audience is engaged in the brand message to build the desired associations. Brandvertising | Communication Campaign | Campaign Concept and Key Visualization | Campaign Toolkit | Employee Engagement | Print, Digtal and Merchandising | Editorials and Publication EXPERIENTIAL DESIGN Our integrated approach to design brings to life the essence of the brand within both physical and digital realms. Igniting conversations through rich product experience and unprecedented collaboration. Brand Character Design | IP Design | Co-branding Design | Pop-up Store Design | Wayfinding System INNOVATION DESIGN We take a brand-led approach towards innovation, supporting our client’s growth strategies through a human-centric approach, turning culturally relevant ideas into innovative product or service solutions/brands, that resonate with target customers and end consumers. Innovation Design Strategy for Go-To-Market | Co-Creation Workshops | Brand and Product Concept | Product Packaging Innovation | Cultural Design Innovation | Design Prototyping
    Skills in Advertising (5)
    Advertising CampaignFull-ServiceAdvertising ProductionDigital Media AdvertisingMulti Channel Advertising
    Works in Advertising (4)
    LONGi Brand & Product Internationalization - Advertising
    Gucci: Customer Insights Research & Strategy - Advertising
    Coca-Cola x Porsche: Packaging Design - Advertising
    ETRO | Digital Experience Design - Advertising
    Clients in Advertising (4)
    LONGiEnergy & Oil | international
    GUCCILuxury Goods & Jewelry | international
    Coca-Cola & PorscheBeverage | international
    ETROClothing & Accessories | international
    Learn more about Advertising
  • Description
    ONE-STOP BRANDING SOLUTIONS Labbrand is a leading global branding consultancy that provides comprehensive and one-stop branding solutions. We help businesses define, create and establish a powerful brand identity that resonates with their target audience. Building from customer and market insights, we enable our clients to make informed decision on their brand strategy and program, and create a brand identity that embodies the unique values of that brand. With our holistic capabilities and seamless coordination of market research, brand strategy, brand naming and design, we are a unique branding agency that thrives to build brands that truly stand out. Our approach is tailored to support businesses valorize their corporate brand in transformation times (IPO, M&A, Globalization, Localization, etc...), as well as businesses with the ambition to amplify the performance of their portfolio of brands, products and services. BRANDING FOR TRANSFORMATION Start-up: Create a unique brand identity to differentiate from competitors. Expansion | Internationalization: Adapt branding for new markets and cultural differences, and for IPO ambitions. Rebranding: Reflect a major change such as merger or acquisition. Repositioning: Change how the brand is perceived by consumers. Digital Transformation: Develop a new branding strategy for online presence. BRANDING FOR PERFORMANCE Launching New Products | Services: Develop branding strategy to communicate benefits of offerings. Competitive Differentiation: Differentiate through branding to stand out from intense competition. Reaching New Generations: Update branding to appeal to Millennials or Gen Z. Crisis Management: Use branding to rebuild trust and repair reputation during a crisis.
    Skills in Branding & Positioning (27)
    BrandingCorporate IdentityVisual IdentityBrand StrategyBrand IdentityDigital BrandingLuxury BrandingBrand NamingBrand ExperienceBrand Design+17
    Works in Branding & Positioning (9)
    LONGi Brand & Product Internationalization - Branding & Positioning
    Genting Chinese Brand Nomenclature Creation - Branding & Positioning
    Supporting Bluepha's Ongoing Brand Enhancement - Branding & Positioning
    XCMG Group Brand Internationalization - Branding & Positioning
    Reviews in Branding & Positioning (4)
    Season Fu
    Ji Yoon Park
    Mia Chen
    Alfonso Troisi
    Clients in Branding & Positioning (4)
    LONGiEnergy & Oil | international
    GentingTravel & Leisure | regional
    BluephaPharmaceuticals & Biotech | international
    XCMGConstruction | international
    Learn more about Branding & Positioning
  • Description
    Your Guiding Partner For Exceptional Brand Experience A compelling brand experience holds the power to ignite genuine interest, foster deep trust, and inspire boundless optimism in the hearts of your audience. At Labbrand, we embark on an uplifting journey to craft captivating and cohesive brand experiences that strike a chord with your customers while remaining aligned with your brand essence. With our all-encompassing suite of services, ranging from brand experience strategy to digital brand roadmap and co-branding, we are here to assist you in supercharging your brand's impact by creating a resonant brand experience. We ensure that all elements of your brand experience are integrated, harmonious, and work together seamlessly, and your customers feel understood, impressed, and eager to engage with your brand. Digital Brand Strategy & Roadmap Our comprehensive plan for leveraging digital channels to build and enhance a brand's online presence and customer engagement. Digital Transformation Consulting We help your brands adapt to the digital age by assessing their current capabilities, identifying opportunities for improvement, and creating a roadmap for digital transformation. Social Media Management We manage the brand's social media presence across various platforms, including Facebook, Instagram, TikTok, LinkedIn, Twitter (X), WeChat, Weibo, Red, and others. Our services encompass developing tailored social media strategies, crafting content, scheduling and publishing posts, engaging with the audience, and monitoring social media performance. The aim is to build a strong online community, increase brand awareness, and foster customer engagement. UX / UI Design We design digital interfaces that are user-friendly, visually appealing, and intuitive, improving engagement and conversions for your brand.
    Skills in Digital Strategy (10)
    Online MarketingDigital TransformationDigital AnalyticsDigital ConsultingDigital Marketing StrategyDigital InnovationGamification StrategyDigital TransitionDigitalizationDigital Expertise
    Works in Digital Strategy (8)
    Porsche | Business Innovation & Transformation - Digital Strategy
    LONGi Brand & Product Internationalization - Digital Strategy
    Revitalizing Audi: Youth Consumer Insights - Digital Strategy
    Supporting Bluepha's Ongoing Brand Enhancement - Digital Strategy
    Review in Digital Strategy (1)
    Max Pan
    Clients in Digital Strategy (4)
    PorscheAutomotive | regional
    LONGiEnergy & Oil | international
    AudiAutomotive | international
    BluephaPharmaceuticals & Biotech | international
    Learn more about Digital Strategy
  • Description
    BRAND COMMUNICATION Creative solutions at heart, we don't cut and paste brand communication strategies. At Labbrand, our communication experts provide comprehensive brand communication services, from brand platform localization and communication guidelines to creative campaigns and media planning, to effectively connect with your target audience. Staying true to your brand essence, we deliver tailored communication strategies for local and global brands across diverse sectors. As a Lead Agency, we sweat the details for you in collaboration with all partners involved so you don't have to. Spanning from ideation to execution, we take great care to infuse every interaction with emotional resonance and authenticity, ensuring that your brand message is conveyed cohesively across the current multi-platform media environment, at the right time. Our integrated approach is the marketing glue to help you achieve cut-through with your audience and amplify your brand's reach. Lead Agency | Brand Platform Localization | Communication Guidelines | Integrated Marketing Campaign & Activation | Creative Assets Development | Social Media Management | PR & Events Planning | Influencer Marketing | Co-branding Communication |Media Planning
    Skills in Marketing (14)
    Communication StrategyReputation ManagementMarketing StrategyBrand ActivationB2B MarketingCo-BrandingMarketing ConsultingMarketing AnalyticsPop-up StoreB2C Marketing+4
    Works in Marketing (3)
    Friso Global | Sustainable Packaging Innovation - Marketing
    Sprite | Packaging Design & Visual Identity - Marketing
    QUORN | Brand Activation & Repositioning Strategy - Marketing
    Clients in Marketing (3)
    FRIESLAND CAMPINAFood | regional
    SpriteBeverage | international
    QUORN |Food | regional
    Learn more about Marketing
  • Description
    The Value of Research is Fully Delivered At Labbrand, we take a unique approach to strategic insights for brand innovation. Rather than relying on existing norms and traditional frameworks, we create models tailored to our client strategy that become standards in managing the brand and experience. Market Entry Research | Innovation Research | Positioning Research | Customer Journey Research | User Experience Research | Digital Lifestyles Research | Brand Equity Research | Brand Identity Research | Foresight Research & Prospective Research ESOMAR MEMBER We are an active member of the European Society for Opinion and Marketing Research (ESOMAR), a professional organization dedicated to promoting and advancing the market brand research industry. WORLD'S TOP SEMIOTICIANS Our team includes some of the world's top semioticians, who specialize in the analysis of symbols, signs, and cultural meanings in communication. WORLD'S TOP SENSORY AND EMOTION MARKET RESEARCH AGENCY Labbrand is recognized as one of the world's top sensory and emotion market research agencies, with a deep understanding of the role of sensory and emotional experiences in shaping consumer behavior and decision-making.
    Skills in Market Research (13)
    UX ResearchFocus GroupEthnographyQualitative ResearchQuantitative ResearchIn-depth InterviewsMystery ShopperConsumer ImmersionTrends Research and AnalysisInnovation Research+3
    Works in Market Research (8)
    LONGi Brand & Product Internationalization - Market Research
    Revitalizing Audi: Youth Consumer Insights - Market Research
    Gucci: Customer Insights Research & Strategy - Market Research
    Friso Global | Sustainable Packaging Innovation - Market Research
    Clients in Market Research (4)
    LONGiEnergy & Oil | international
    AudiAutomotive | international
    GUCCILuxury Goods & Jewelry | international
    FRIESLAND CAMPINAFood | regional
    Learn more about Market Research
  • Description
    Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact. Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market. BRAND DESIGN Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives. Integrated Design Strategy | Brand Signature – Global and China Solutions | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style Guide PACKAGING DESIGN Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys. Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style Guide EXPERIENTIAL DESIGN Our integrated approach to design brings to life the essence of the brand within both physical and digital realms. Igniting conversations through rich product experience and unprecedented collaboration. Brand Character Design | IP Design | Co-branding Design | Pop-up Store Design | Wayfinding System COMMUNICATION DESIGN Communication Design delivers the brand idea through compelling experiences and narratives, the audience is engaged in the brand message to build the desired associations. Brandvertising | Communication Campaign | Campaign Concept and Key Visualization | Campaign Toolkit | Employee Engagement | Print, Digtal and Merchandising | Editorials and Publication INNOVATION DESIGN We take a brand-led approach towards innovation, supporting our client’s growth strategies through a human-centric approach, turning culturally relevant ideas into innovative product or service solutions/brands, that resonate with target customers and end consumers. Innovation Design Strategy for Go-To-Market | Co-Creation Workshops | Brand and Product Concept | Product Packaging Innovation | Cultural Design Innovation | Design Prototyping
    Skills in Graphic Design (21)
    Creative ConceptIllustrationPrint DesignLogo DesignConcept DevelopmentTypographyCreative DesignBrand DesignIcon DesignCorporate Design+11
    Works in Graphic Design (7)
    LONGi Brand & Product Internationalization - Graphic Design
    Supporting Bluepha's Ongoing Brand Enhancement - Graphic Design
    XCMG Group Brand Internationalization - Graphic Design
    Sprite | Packaging Design & Visual Identity - Graphic Design
    Clients in Graphic Design (4)
    LONGiEnergy & Oil | international
    BluephaPharmaceuticals & Biotech | international
    XCMGConstruction | international
    SpriteBeverage | international
    Learn more about Graphic Design
  • Description
    PACKAGING DESIGN Our Packaging Design solutions take a comprehensive approach, considering every aspect of the packaging experience, from the way it looks and feels to the messaging it conveys. Portfolio Design Strategy | Packaging Design Architecture | Packaging Concept | Packaging Design System and Extension | Co-Branding and Limited Editions | Packaging Style Guide
    Skills in Packaging (6)
    Packaging DesignBranding PositioningCustom PackagingFood PackagingCreative PackagingE-Commerce Packaging
    Works in Packaging (3)
    Friso Global | Sustainable Packaging Innovation - Packaging
    Sprite | Packaging Design & Visual Identity - Packaging
    Coca-Cola x Porsche: Packaging Design - Packaging
    Clients in Packaging (3)
    FRIESLAND CAMPINAFood | regional
    SpriteBeverage | international
    Coca-Cola & PorscheBeverage | international
    Learn more about Packaging
  • Description
    BRAND DESIGN Brand Design transforms the business strategic vision into distinctive and purposeful representations of the Brand. Drawing from our integrated design practice, we create exceptional Brand Design solutions that land your strategic objectives with relevance to the market behaviors and cultural perspectives. Integrated Design Strategy | Brand Signature | Visual System | Motion Identity | Brand Character | Brand Applications | Brand Book and Style Guide
    Skills in Graphic Identity (1)
    Identity Design
    Works in Graphic Identity (6)
    Supporting Bluepha's Ongoing Brand Enhancement - Graphic Identity
    XCMG Group Brand Internationalization - Graphic Identity
    Sprite | Packaging Design & Visual Identity - Graphic Identity
    Alibaba | Brand Identity Creation and VI Design - Graphic Identity
    Clients in Graphic Identity (4)
    BluephaPharmaceuticals & Biotech | international
    XCMGConstruction | international
    SpriteBeverage | international
    AlibabaInternet | international
    Learn more about Graphic Identity
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Team

88 members in Labbrand Malaysia's team

Labbrand Malaysia cover
StoryWe are over 100 Consultants | 19+ years leading in the field | Located in 6 countries | Speaking 13 Languages | Serving 20+ Industries | Over 2000 projects | Winning 70 global awards
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Awards

Labbrand Malaysia was awarded 7 times

Gold @ Transform Awards APAC 20182018-12-01
12 Awards @ Transform Awards APAC2020-12-01
9 Awards @ Transform Asia Awards 20222022-11-01
3 Gold @ Transform Asia Awards 20232023-11-01

Reviews

7 reviews for Labbrand Malaysia

5/5
(7 reviews)
Review summary
AI Generated
Professional and knowledgeable team
Strong brand naming and positioning
Collaborative and client-centric approach
Deep market and cultural insights
Effective digital and strategic execution

Professional Expertise

Clients consistently praise Labbrand's professionalism, deep knowledge, and ability to deliver high-quality, insight-driven branding solutions.

Brand Naming Excellence

Labbrand is recognized for creating impactful, culturally resonant brand names that align with client vision and market needs.

Collaborative Process

The team is valued for its open, client-focused approach, engaging stakeholders and adapting to feedback throughout the project.

SF
Season FuCustomer Relationship Manager at Pernod Ricard
ServiceBranding & Positioning
SectorBeverage
Team10001 - 10002
5/5

We enjoyed the whole process with Labbrand’s team and were impressed by their high-quality work and professional attitude. Our top choice name 樽乐加 [zūn lè jiā] embodies the concept of conviviality that our brand Drink’s & Co and our target consumers live by. We are delighted to see the launch of our new Chinese name and look forward to using this asset to build our brand.

ServiceBranding & Positioning
SectorBeverage
Team10001 - 10002
MY
Maya YetteSenior Extended Stay Brand Managers Choice Hotel Int. at Choice Hotels
ServiceBranding & Positioning
SectorTravel & Leisure
Team5001 - 10000
5/5

Working with Labbrand to create the verbal and visual identity for our new brand, was an exciting process. In the co-creation workshop, the team was engaged and open to feedback from stakeholders across the organization, quickly ideating and working collaboratively through multiple rounds of name creation on a tight timeline. We were able to land on a brand name that fits well within Choice’s overall brand portfolio. It is fresh and clearly rooted in the extended stay segment, appealing to future hotel guests and developers alike. We’re excited to see Everhome Suites come to life with our first hotel opening.

ServiceBranding & Positioning
SectorTravel & Leisure
Team5001 - 10000
JY
Ji Yoon ParkSenior Manager, Regional Marketing & eCommerce, Hilton at Hilton
ServiceBranding & Positioning
SectorTravel & Leisure
Team10001 - 10002
5/5

Labbrand has been an outstanding partner to work with in developing the positioning for our new hotell. The team really took the time to understand our hotels as well as target markets to develop strong positioning contributing to our success. Labbrand is an efficient and effective group of team that provides confidence to the client and we look forward to more partnerships with the team.

ServiceBranding & Positioning
SectorTravel & Leisure
Team10001 - 10002
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Contact

Contact details of Labbrand Malaysia

Details

https://www.labbrand.com.my
  • Headquarter198, Jalan Bukit Bintang, Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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