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Best Web Analytics Agencies in Lyon
How to choose a Web analytics/Big data in Lyon for your business?
What is Web analytics/Big data?
Before starting to specify your requirements for your next Web analytics/Big data project, it's important to know what it is all about. The digital age has never been diversified in matter of the specific set of skills that our Web analytics/Big data providers can assist you with. Hiring the perfect agency for your job starts with the ideal definition of your requirements.
Web analytics can be applied to measure, understand and optimize web presence. Web analytics is the measurement, collection, analysis and reporting of website data for the purpose of understanding and optimizing web presence.
Big Data Analytics vs Data Science
Data analytics involves extracting insights from data while data science goes much beyond that which includes use of analytical methods and statistics together techniques from computer programming, operations research, artificial intelligence amongst others.
Web analytics identifies the collection, analysis, and reporting of web information for the purposes of optimizing web site use or web site usage by web visitors or search engine spiders. Web analytics isn't merely a powerful tool for tracking traffic but can also be employed as a powerful tool for market analysis and research. Web analytics services utilize this information to build and maintain competitive advantage through strategic placement of sites. This allows the businesses to serve their customers better by supplying them with the information that they will need to buy what they need and make intelligent purchasing choices.