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Before starting to define your needs for your next Advertising project, it is important to understand what it is all about. The digital era has never been so diversified in matter of the particular set of skills that our Advertising experts will be able to assist you with. Employing the ideal agency for your project starts with the right definition of your needs.
The term advertising comes from the Latin word "advertere", which means, "to look toward." In its most general sense, it refers to any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor over a wide range of media channels.
Advertising is short term persuasion, oriented towards fighting immediate competing products but with wider benefits like building brand awareness. Whereas marketing provides long-term security and can even survive a recession.
Advertising only refers to the publicity of a product in any kind with the intention of selling it. Advertising agencies play a vital part in shaping up the picture of a company. Marketing agencies not only aid businesses to think of right strategies for marketing their products but also help them in reaching out to the crowd and convincing them to buy the item. Advertising agencies have evolved themselves into a significant company industry and lots of big businesses hire the services of such firms so as to receive their brand or product known all over the world.