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Japon

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Les meilleures agences de marketing à Japon

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WPIC Marketing + Technologies is a leading e-commerce enabler and digital consultancy that drives market growth for global brands in China, Japan, South Korea, and Southeast Asia. With two decades of operational experience and an extensive global footprint, WPIC offers a suite of end-to-end solutions that empower brands of all sizes and categories to excel in the dynamic markets of APAC.WPIC’s comprehensive service offering supports brands with all aspects of APAC market entry and growth, including:<ul><li>E-commerce Operations: From platform activation and native D2C e-commerce builds to store optimization, social commerce setup, logistics management, and customer service training, we provide the infrastructure and expertise needed to thrive online.</li><li>Digital Marketing: We specialize in PPC, SEO, social media marketing, content development and localization, livestreaming, video production, KOL and KOC programming, and media spend optimization.</li><li>Logistics: We offer comprehensive logistics solutions, including product import, customs management, warehousing (including in FTZs for cross-border e-commerce), distribution, and merchant of record services, ensuring seamless delivery and fulfillment across APAC.</li><li>Technology Solutions: Our capabilities include custom IT solutions, cloud activation and management, systems integrations across the Great Firewall, UX design, and payment integration.</li><li>Data and Market Intelligence: Powered by our proprietary Discripto® engine, we deliver invaluable insights through market intelligence, competitor intelligence, search and social intelligence, and ongoing market feeds, enabling informed business decisions. </li></ul>WPIC has successfully deployed and grown over 650 brands across APAC, partnering with industry giants such as Nike, LVMH, and Ikea, as well as mid-sized consumer brands from nearly every sector. We maintain strong strategic partnerships with all major e-commerce platforms in the region, including Alibaba, JD.com, Pinduoduo, ByteDance, Rakuten, Naver, Coupang, Lazada, and Shopee.Our global footprint includes dual headquarters in Beijing and Vancouver; additional offices in Hangzhou, Nanjing, Shanghai, Tokyo, Seoul, and Sydney; warehouse facilities in Nanjing, Weihai, Seoul, and Tokyo, and a team of 300+ e-commerce experts dedicated to driving your success in the APAC markets.

WPIC Marketing + Technologies

Optimization and localization of websites and marketing platforms moved the needle quickly. Web based marketing was reprioritized and led to a 500% increase in qualified leads generated. 
Danaher requested a reworking of their entire China difital program for their operating companies already doing business in China. Convergence, transparency and optimization were top ptiority for the multi-brand conglomerate. WPIC opened up the digital market by performing a deep audir -  identifying problems and disseminating solutions to 100+ stakeholders across Danaher. 
A rebuild of the entire digital program was structured to move the needle quickly. Mass hosting inside of China allowed for centralization, stability, fast load times, added security and monitoring options. Installation of WPIC's proprietary web analytics tool allow for stakeholders to capture and analyze data for deeper insight and retooling of high-level strategies.
SEO campaigns harvested low hanginig fruit and PPC costs decreased consistently, resulting in top ROI.
From zero to her on six months.

Enterprise Support

Arrow Verical was pursuing an aggressive ‘land and expand’ China strategy and required a wide range of diverse Enterprise services from one centralized, in China source. Along with the Arrow and Verical stakeholders, WPIC defined and developed an action plan and timeline, outlining procedures to set up legal, business, technical and marketing aspects necessary for a streamlined and profit generating entity.
 
Complex digital architecture was developed to ensure maximum security and seamless and automated migration of data. IPSEC VPN, MySQL, Nagios monitoring, Arrow applications, production and translation servers were developed and deployed resulting in a robust China digital infrastructure.
 
WPIC managed legal proceedings to reclaim web assets, including a domain recovery process, as well as obtaining an ICP license for hosting website within China. Tax payment and receipt pathways were set up and audited to ensure compliance. Convenient payment gateways, such as Alipay, were set up to increase conversion rates. In-China fulfillment was set up, including cross-border legal, freight forwarding, and third party logistic centers (3PLs). 3PLs and freight forwarders were identified, categorized, audited and approved by Verical stakeholder teams.
 
Customer Resource Centers were audited and new staff trained and a closed-loop tracking system was established to minimize lead loss. Regular cadence was set to determine which SKUs could be fulfilled within China, identify high demand products, and to determine fulfillment speed, conversions rates and ultimately ROI. Lead management pathways were set and audited including creation and validation of a 400 number and performance management systems developed to closely track strengths and weaknesses. Verical teams were trained onsite for using Baidu marketing platforms, by WPIC experts.
 
For quick wins, a PPC campaign was developed: obtaining business licenses, setting up banking and payment pathways, setting up Baidu account, hosting landing pages within China, collecting and disseminating leads through WPIC’s proprietary CRM system, and analyzing data with Chinalytics, WPIC’s web analytics partner. This allowed Verical to start generating leads and determine product demand and pricing strategies, influencing long-term strategy, as well as capturing revenue for short term ROI.

No More Parachutes is a ‘cut loose from the known’ impact-minded strategic and creative agency that specialises in sport, culture, style and positive-living.Led by ex-Nike Creative Director Wai Lau, we’re a fully remote team, with small-agency nimbleness but a big-agency network and senior expertise. Our leadership team have worked both brand-side and agency-side and draw from a collective of decades of industry experience. Our clients include household names alongside an array of exciting young start-up enterprises. So we understand the pragmatics of balancing commercial realities with high-level creative ambition. Our approach is a partnership-minded one and we like to build long-term supportive collaborations. Our intention is always to leave a legacy of success and culturally-positive impact in our wake. We lead all the stages of creativity from strategy and concepting through to final delivery. This includes strategic and creative direction, design, production and project management. We range from large scale projects (brand strategies and identities; major brand campaigns and events; product ideation and launches) to one hit wonders (including design, campaign and retail executions including documentaries, films and animations).

No More Parachutes

'More than a Coach' campaign strategy and campaign filmThe creation of a new brand strategy for Nike Running, re-positioning the sport from a solo to a team-minded event. ------------The creation of a brand film for Nike Running, to inspire runners training for the next London Marathon, focusing on a strategic positioning of running as a team sport.

Nike Running: Brand Digital Marketing Campaign

Les meilleures agences de marketing à Japon

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