8 February 2022 ∙ 10 minutes of reading time
If you want to develop your brand’s presence on social networks, you will need to create a company page on LinkedIn. This is a channel that can help you achieve several goals and will largely complement your personal profile. In this article, we explain why LinkedIn is interesting, and share the 5 steps to follow […]
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18 January 2022 ∙ 9 minutes of reading time
Social media has proven to be a fantastic marketing tool for businesses of all sizes and types in the past few years. With the hit of the COVID-19 global pandemic in 2020, social media became one of the main ways of connecting with other social media users worldwide. It’s a tool that allows you to […]
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25 October 2021 ∙ 9 minutes of reading time
The festive shopping season is almost here. With 1 billion monthly active users, 83% of whom discover new products and services on Instagram, it’s more likely that your holiday are also active in-app. If you market your products or services on Instagram, it’s high time to interact with holiday shoppers on the platform as the […]
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No matter what industry you work in, in one way or another, social media should have a place in your marketing strategy. Of course, you can’t be strong everywhere and choices have to be made.
Depending on your brand and your target audience, one social network or another, such as Instagram, YouTube or Facebook, will be more suitable and you will need to build a content strategy that is relevant to the platform(s) you choose.
If you want to get started on Facebook Ads, understand the workings of community management, develop your influence on LinkedIn, or work with Instagram influencers, you’ve come to the right place. It is in this category of Sortlist’s blog that we talk about all the strategies you can put in place on social media ?
9 September 2021 ∙ 4 minutes of reading time
Social media is about building a relationship, creating a bond with your followers and maintaining it. Nowadays, social media is ever more business as well – for to build a community, to promote your product, your brand, or to position yourself as a thought leader. Given the amount of time we spend on them, it […]
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13 July 2021 ∙ 8 minutes of reading time
Is your Facebook business page feeling a little slow? Are your users ignoring your posts or failing to interact? If so, it’s time for you to expand your Facebook content strategy to include fun and engaging interactive Facebook posts. Facebook marketing has become a foundational part of every marketer’s content strategy. A business’ Facebook page […]
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29 June 2021 ∙ 19 minutes of reading time
YouTube is the second-largest search engine in the world, with only Google running ahead of it. Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others moulder in obscurity. What are the differences between the two types? Why do some channels get more YouTube […]
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21 June 2021 ∙ 9 minutes of reading time
Snapchat vs TikTok… perhaps not a debate that lights up your social gatherings of a weekend (unless you’re a teenager yourself!) but a fight to the death that’s sure to rumble on in the battle for the attention of the teen market. These are two social media apps that have skyrocketed in popularity over recent […]
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11 June 2021 ∙ 13 minutes of reading time
Whether you use Pinterest for personal use or for a business, optimising your keyword research, SEO, and investing in Pinterest Ads is the best approach to increase your followers and therefore, outreach and sales. With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also […]
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3 May 2021 ∙ 8 minutes of reading time
Not sure which tags to use in your YouTube videos? Here’s our YouTube Tag Generator to save you some time on finding the best tags to rank well in search results. To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos will help them appear high in […]
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3 May 2021 ∙ 9 minutes of reading time
The power of influencers in modern-day marketing, cannot be denied. Influencers are quickly becoming a force to be reckoned with. Their opinions can make or break entire businesses especially if the market is millennials. So we know the importance of influencers, but what differentiates Instagram influencers from influencers on other platforms? Instagram is where followers […]
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6 April 2021 ∙ 7 minutes of reading time
A micro-influencer is someone who creates content in a certain niche and posts it on social media platforms like Instagram, Facebook, Snapchat, and TikTok. People who are searching these platforms might find these and decide to follow them. Anyone who acquires 10,000 to 50,000 followers is labeled a micro-influencer. A micro influencer’s content can be […]
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8 March 2021 ∙ 7 minutes of reading time
Whether you use Pinterest for personal use or for a business, optimising your keyword research and search engine optimization is the best approach to increase your outreach and sales. With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also lives up to 1,600 times […]
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2 March 2021 ∙ 8 minutes of reading time
Pinterest is not usually a social media platform businesses tend to associate advertising with. It is the forgotten child of platforms stereotyped with guilty pleasures and women looking for their dream living room. Marketing strategies tend to focus on the big names like Facebook, Instagram, Tik Tok, Snapchat…but in reality, they are missing out on […]
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22 February 2021 ∙ 7 minutes of reading time
Augmented reality filters, a new technology It is now well known that augmented reality is preparing for a great future. Users of augmented reality experiences (more commonly known as social media filters) have doubled since 2018 from 1 million to 1.94 million in only 2 years (source: Statista). The curve is exponential and we are […]
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18 January 2021 ∙ 12 minutes of reading time
YouTube is the second-largest search engine in the world, with only Google running ahead of it. Many new content developers join the ranks of existing channels every day. Some channels make a success of it, and others moulder in obscurity. What are the differences between the two types? Why do some channels get more YouTube […]
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18 January 2021 ∙ 11 minutes of reading time
Social Media has become an integral part of most people’s lives over the last few years. Businesses have had to adapt their social media management strategies, and this landscape has rapidly evolved and developed with the advent of the Covid-19 epidemic. As more companies are embracing remote working, the time has increased that people spend […]
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18 January 2021 ∙ 12 minutes of reading time
In this guide, you’ll discover different ways to gain followers on Pinterest. The main purpose of this is to build credibility and authority in your niche, boost website traffic, and increase email subscribers. Other benefits include free marketing for your business and therefore more money flow. Reform and Transform By adding branded keywords that are […]
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11 January 2021 ∙ 11 minutes of reading time
Are you wondering how to make your company’s social media as attractive as possible? Instagram branding is an excellent way to achieve that goal. Keep reading to understand why and how to put this strategy into practice. Why Branding is Essential Why should you consider branding on Instagram and other social media platforms? Maybe you’re […]
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4 January 2021 ∙ 6 minutes of reading time
Whether you want to make a name for yourself as a writer, start an intellectual conversation, or create exposure in your field of work- posting well-written articles on LinkedIn is the place to start. We understand it can be stressful, so we’ve prepared this piece to help you write eye-catching articles for your LinkedIn page. […]
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4 January 2021 ∙ 12 minutes of reading time
The defining feature of video posts is that they show and don’t tell. It’s the most effective way to relay second-hand information and a captivating story. The old adage, “you eat with your eyes,” has never been truer. The effect of a well-placed video with relevant content can generate incredible results. LinkedIn native video proved […]
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4 January 2021 ∙ 16 minutes of reading time
Considering that LinkedIn is the world’s largest professional network, it’s the perfect environment for digital marketers to promote their campaigns using automation tools. According to the website, LinkedIn has more than 660 million professionals registered on the app. With its extensive networking functionalities, LinkedIn serves as a platform for job seekers and a portal for […]
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4 January 2021 ∙ 6 minutes of reading time
With social media being the most commonly used platform amongst Millennials and Generation Z, reaching out to them would be best effective on social media. You could need to get through to your target audience for various reasons; promoting your business, making people aware of your products, researching about the kind of content they consume […]
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17 December 2020 ∙ 8 minutes of reading time
The observation is irrefutable: with its two billion users worldwide, YouTube has become a real paradise for companies and individuals wishing to promote their brand, to become famous online, or to generate very important profits. A real online paradise, indeed! How to have good YouTube referencing and thus improve and boost the visibility of your […]
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