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The Qual Agency
qualitative/qualitative digi-research & insights
We're an independent market research agency with a Sub-Saharan reach specialising in all things digital, from our mobile methodologies to digi-smart consumers to digi-product exploration. Our role is to break down the barriers between digi-products + consumers + developers + creative design through our smart digital research methodologies that uncover authentic consumer nuances and brought to life through agile insights activation. mobile market research methodologies → quantitative + qualitative surveys → qualitative circles (i.e. focus groups) → qualitative in-depth interviews impact-savvy consumer reach + panels → digi-smart emerging markets → generation Z → B2B emerging economies smart consumer strategy → market positioning → consumer profiling + segmentation → competitor USP differentiation agile insight ideation + activation → app/platform UI/UX evaluations → app design ideation → new or revitalization of brands No review yetBe the first to write one
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Services
4 services offered by The Qual Agency
Description We help mobile app and digital platform brands develop relevant consumer products/ innovations through qualitative and quantitative research.
Our role is to break down the barriers between digi-products + consumers + developers + creative design through our smart digital research methodologies that uncover authentic consumer nuances and brought to life through agile insights activation.Skills in Ergonomy (UX/UI) (10) UI DesignDesign ThinkingUsability TestingUser ResearchCustomer Journey MappingUser ExperienceUI UXPersona DefinitionCustomer Facing InterfaceErgonomy (UX/UI)
Learn more about Ergonomy (UX/UI)Description Conducting qualitative and quantitative consumer market research.Skills in Marketing (5) insightsBrand Positioningqualitative market researchquantitative market researchconsumer profiling
Learn more about MarketingDescription We help mobile app and digital platform brands develop relevant consumer products/ innovations through qualitative and quantitative research.
Our role is to break down the barriers between digi-products + consumers + developers + creative design through our smart digital research methodologies that uncover authentic consumer nuances and brought to life through agile insights activation.Skills in Innovation (8) Mobile App DesignConsumer MarketingFull-ServiceMarket ExpansionConsumer researchBrand PositioningQualitative Market ResearchQuantitative Market Research
Learn more about InnovationDescription No description provided for this service.
Learn more about Market Research
Team
5 members in The Qual Agency's team
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Details
https://www.thequal.agency
- Headquarter20 Lower Burg Street, Cape Town City Centre, Cape Town, South Africa