SWC Partnership - part of the global UP Group

I led the marketing organization at SAE International, a global leader in mobility engineering standards. With a substantial annual marketing budget spread across several agencies, we consistently challenged our partners to deliver measurable performance improvements and optimize our media spend. Despite this, we recognized the need to explore new agency relationships—especially as our business expanded beyond North America into Europe and other international markets. It was during this time that we were introduced to SWC Partnership. After a thoughtful and deliberate evaluation process, we began with a modest test engagement. What followed was a steady and impressive evolution of the relationship. SWC not only met our expectations—they exceeded them. Their strategic thinking, creative execution, and deep understanding of our diverse customer personas quickly made them an invaluable partner. Ultimately, we awarded SWC Partnership—and their Up There Everywhere network—the status of global agency of record for SAE International. Their work stood out in every way. They developed compelling, tailored messaging and creative assets that significantly improved our campaign performance across regions and channels. But what truly sets SWC apart—and why I recommend them without hesitation—is the people behind the work. Every team member brings a rare blend of professionalism, creativity, and authenticity. They are the kind of partners you trust completely, and the kind of people you’d gladly invite to your holiday table. In agency relationships, chemistry and collaboration are just as critical as performance—and with SWC, you get the best of both. They’re not only excellent at what they do, they’re also a joy to work with. Best of luck in your search—and please give SWC Partnership your strongest consideration. You won’t regret it!

What was the objective behind your collaboration?SWC provided the expertise required to create a campaign that would reach a new audience for us.

What did you enjoy the most during your collaboration?Working alongside the team has been a pleasure. They are organised, professional and very creative, and all done in a very customer centric manner that makes them really enjoyable to work alongside.

Are there any areas for improvements?None, we have been delighted with their performance.

What was the objective behind your collaboration?Locally reframing our US led brand strategy for our EMEA audience(s)

What did you enjoy the most during your collaboration?Their genuine commitment to client success across diverse markets