Smaac
We Build Brands For A Purpose
Is there a disconnect between what your company stands for and what your brand communicates? Are you Mercedes, but your brand communicates like Opel?
These are interesting times that ask a lot from brands when it comes to staying relevant and making an impact.
Finding the right connection with your audience starts with a solid foundation.
Smaac is a Strategy and Branding agency that helps startups and companies thrive by designing and developing well-positioned brands that stand the test of time.
"We build brands for a purpose-driven world"
Start you change today and give us a call.
Clients we've worked with:
Coca Cola, Bolletje, Bacardi, Chaudfontaine, Chiquita, DHL, Eye Wish Groenenveld, Jamie Oliver, Old Amsterdam, Melkunie, Fedex, De Ruijter, Tia Maria, Karvan Cevitam, BCC, L’oreal, Honig, Zwitsal, La Vache Qui Rit, Chivas Regal, Heinz, Van Dobben, Fanta, Danone, Duracell, Elvedes, FedEx, Gemeente 's-Hertogenbosch, Martini, Startpeople, Brinky, Staatsloterij, Mona, Fruittella, Farm Frites, Jameson, Becel, Malibu, Riedl, Spa, NS, Specsavers, Brinta, Mentos, T-mobile, Technische Universiteit Eindhoven, Kwekkeboom, Friesland Campina, Fox Sports, Kellogg’s, Pringles, Maaslander, Hennessy, KPMG, Altran, itelligence, Venz, Postnl, Zespri, Tony’s Chocolonely, Daelmans, Shell, SNS, Stella Era, Bavaria, Bonduelle, Coty, Maxxium, Rituals & Red Bull
Company video:
https://vimeo.com/598896785 12 people in their team
Speaks Dutch, English
47 projects in their portfolio30 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2004
3 awards conferred4.78/5
Services
7 services offered by Smaac
Description NL: We build brands for a purpose driven world. Wat is de boodschap en strategie van je merk of organisatie? Wat zijn de communicatiebehoeften van je ideale klant? En hoe bouw je een naadloze brug met je branding? Als je Rolls Royce bent moet je niet Volkswagen communiceren. Maak je merk toekomstbestendig en werk samen met onze strategie consultants en designers. EN: We build brands for a purpose driven world. What's the key message and strategy of your brand or organisation? What are the needs of your ideal clients? And how to build a seamless bridge between the two with your branding? If you're Rolls Royce, you shouldn't communicate Volkswagen. Make your brand future fit and team up with our creative strategists and designers.Skills in Branding & Positioning (30) BrandingBrand PositioningDesignBrand IdentityPositioningBrand DevelopmentEmployer BrandingOnline BrandingRebrandingEditorial Design+20Works in Branding & Positioning (37) Reviews in Branding & Positioning (4) Charlot FelderhofArie KruithofStefan de VettenSusanne LamersClients in Branding & Positioning (4) Rana, powerd by Nelen & SchuurmansSoftware & Computer Services | internationalPlantlabFarming | internationalGreen SweetFood | nationalQoriumPharmaceuticals & Biotech
Learn more about Branding & PositioningDescription NL: Hoe kan je website het beste je online doelgroep bereiken? Welke boodschap en positionering breng je over op je website? Door te werken vanuit een online strategie sessie brengen we de online kansen in kaart als vertrek voor ieder ontwerp. Zo bouwen we maatwerk websites die je klanten inspireren en converteren. EN: What's the best way to reach your online audience? What key message and positioning do you communicate on your website? That's why every webdesign starts with an online strategy session to map out your online opportunities. A solid foundation for custom websites that inspire and convert your customers.Skills in Website Creation (30) Showcase WebsiteResponsive Web DesignInterface Designdesignseobrandingonline marketingwebdesignbrand designwebpagina+20Works in Website Creation (18) Reviews in Website Creation (2) Michael NewtonMichael NewtonClients in Website Creation (4) PlantlabFarming | internationalQoriumPharmaceuticals & BiotechSweversReal Estate | nationalGoedegebuur Vlees Rotterdam B.VFood | international
Learn more about Website CreationDescription NL: Een sterke merkidentiteit begint met een krachtig en samenhangend design. Een grafische identiteit is de visuele vertaling van het merkverhaal en bepaalt hoe het bedrijf wordt herkend en ervaren. Wij ontwikkelen een consistente, doordachte en onderscheidende visuele identiteit die perfect aansluit bij je strategie en doelgroep. EN: A strong brand identity starts with powerful and cohesive design. A graphic identity is the visual translation of the brand story and defines how the company is recognized and experienced. We develop a consistent, well-thought-out, and distinctive visual identity that perfectly aligns with your strategy and target audience.Skills in Graphic Identity (11) Identity DesignBrand Designlogo ontwikkelingB2B BrandingLogo Motion DesignLogo OntwerpMerk CreatieLogo BrandingMerkopbouwLogo Grafisch Ontwerp+1Works in Graphic Identity (4) Clients in Graphic Identity (4) Rana, powerd by Nelen & SchuurmansSoftware & Computer Services | internationalPlantlabFarming | internationalQoriumPharmaceuticals & BiotechSweversReal Estate | national
Learn more about Graphic IdentityDescription NL: Marketing verwijst naar het proces van het promoten en verkopen van producten of diensten. Het omvat strategieën en activiteiten die bedrijven gebruiken om de aandacht van potentiële klanten te trekken, hun interesse te wekken, en uiteindelijk hen te overtuigen om te kopen. Dit omvat aspecten zoals marktonderzoek, productontwikkeling, prijsstelling, promotie en distributie. EN: Marketing refers to the process of promoting and selling products or services. It encompasses strategies and activities that businesses use to attract the attention of potential customers, arouse their interest, and ultimately persuade them to make purchases. This includes aspects such as market research, product development, pricing, promotion, and distribution.Skills in Marketing (25) Direct MarketingB2B MarketingMarketing AnalyseApplicatie MarketingMarketing ConsultingRecruitment MarketingReputatie ManagementDuurzame MarketingInternationale MarketingToerisme Marketing+15Works in Marketing (19) Clients in Marketing (4) PlantlabFarming | internationalDe Vos ErgonomicsTechnology Hardware & EquipmentSweversReal Estate | nationalElvedesTechnology Hardware & Equipment | international
Learn more about MarketingDescription NL: Onze designers hebben voor elke ontwerp uitdaging de juiste expertise. Logo's, huisstijl, drukwerk, online. Noem het en ze hebben het ontworpen. Sterk grafisch ontwerp brengt je merk en communicatie echt tot bloei. EN: There's no challenge our graphic designers can't tackle. Logo, branding, print, online, you name it and we can deliver. Good design can lift your branding and communication to the next level.Skills in Graphic Design (30) DesignBrand DevelopmentBrand AwarenessPackaging DesignBrand Designgrafisch ontwerpbrandinglogo design3dbrand design+20Works in Graphic Design (37) Reviews in Graphic Design (2) Filine VerhagenRoderick VerplankenClients in Graphic Design (4) PlantlabFarming | internationalGreen SweetFood | nationalQoriumPharmaceuticals & BiotechSweversReal Estate | national
Learn more about Graphic DesignDescription NL: Bewegend beeld brengt je merk tot leven. Met motion design zorgen we ervoor dat jouw visuele identiteit niet alleen stilstaand, maar ook dynamisch impact maakt. Of het nu gaat om een logo-animatie, social media content, een explainer video of geanimeerde elementen binnen een website, wij vertalen jouw merk naar krachtige en vloeiende bewegingen. EN: Moving images bring your brand to life. With motion design, we ensure that your visual identity makes an impact not only in static form but also dynamically. Whether it’s a logo animation, social media content, an explainer video, or animated elements within a website, we translate your brand into powerful and fluid motion.Skills in Motion Design (7) Motion Graphics2D AnimationMotion Design 3DLogo Motion DesignAnimationDigital Animation3D AnimatieWorks in Motion Design (9) Clients in Motion Design (4) Kooijmans Quality ToolsConstruction | internationalRana, powerd by Nelen & SchuurmansSoftware & Computer Services | internationalPlantlabFarming | internationalDe Vos ErgonomicsTechnology Hardware & Equipment
Learn more about Motion DesignDescription NL: - UI (User Interface) is hoe de website eruitziet en werkt. Het omvat het ontwerp van de website, inclusief de lay-out, kleuren, typografie en knoppen. - UX (User Experience) is hoe gemakkelijk en prettig het is om de website te gebruiken. Het omvat de structuur, navigatie, functionaliteit, snelheid en toegankelijkheid van de website. Het doel van UX is om bezoekers een positieve ervaring te bieden tijdens het gebruik van de website. Het is belangrijk om zowel goede UI als UX te hebben voor een succesvolle website die bezoekers aantrekt en betrokken houdt. EN: - UI (User Interface) is how the website looks and works. It includes the design of the website, including the layout, colors, typography, and buttons. - UX (User Experience) is how easy and pleasant it is to use the website. It includes the structure, navigation, functionality, speed, and accessibility of the website. The goal of UX is to provide visitors with a positive experience while using the website. It is important to have both good UI and UX for a successful website that attracts and engages visitors.Skills in Ergonomy (UX/UI) (30) WordPressUX DesignDesignUsability TestingUser TestingInterface DesignUXwebdesignmobile application developmentmobile design+20Works in Ergonomy (UX/UI) (14) Clients in Ergonomy (UX/UI) (4) PlantlabFarming | internationalQoriumPharmaceuticals & BiotechSweversReal Estate | nationalGoedegebuur Vlees Rotterdam B.VFood | international
Learn more about Ergonomy (UX/UI)
Team
12 members in Smaac's team
StoryWe build brands for a purpose driven world. With more than 20 years of experience in brand design, we’ve noticed that brand strategy and brand design is the fuel of our enthusiasm. It’s an essential part of who we’ve become and how we see the world. A world we aim to change for the better. Reach out. Join the impact.
Awards
Smaac was awarded 3 times
Sortlist Agency of Tomorrow Award - Top 32022-03-01Purpose branding
Gecertificeerd Sortlist lid2018-12-31
Patent Bavaria Blikglas2016-07-31
Reviews
18 reviews for Smaac
4.78/5
(18 reviews)
Review summary
AI Generated
Creativity and innovation
Professionalism and expertise
Client-centric and collaborative approach
Strategic brand development
Attention to detail
Creativity & Innovation
Clients consistently praise Smaac for their creative, inspiring, and innovative solutions that elevate brands and deliver unique, impactful results.
Professionalism & Expertise
Smaac is recognized for their high level of professionalism, deep expertise, and passion, ensuring quality outcomes and instilling client confidence throughout projects.
Client-Centric Collaboration
The agency is valued for its collaborative, client-focused approach, fostering open communication, genuine interest, and strong partnerships that make the process enjoyable and effective.
SL
Susanne LamersInnovation Manager at Concorp
ServiceBranding & Positioning
SectorFood
Smaac is a creative, inspirational, enthusiastic and professional agency. They think along with the spirit of the brand and always find a creative solution, even before the problem arises. Always nice to work with them again!
JP
Jean Pierre kuitMarketing & Conceptstrategie at Hora Barneveld
SectorInsurance
Team11 - 50
What was the objective behind your collaboration?As a company, we had made the shift from being a store for highly exclusive furniture to interior designers who realize dreams at the highest level. With that in mind, we were looking for a partner capable of translating that positioning into a website that would tell our story, with UI and UX being key. In the first meeting with Alex de Winter from Smaac, there was no doubt in our minds.
What did you enjoy the most during your collaboration?When dealing with true aficionados who live and breathe their profession, exuding professionalism in everything they do, where a single word speaks volumes, and who involve you in every step of the process, those are the moments that bring a smile to your face. It is these aficionados who make your job as a marketing manager easier.
Are there any areas for improvements?Nothing remarkable, except perhaps for the maddening level of detail that an ordinary mortal wouldn't even notice.
Jean Pierre kuit recommends this agency
NM
Niek MolenaarMarketing at Hestia Living
ServiceBranding & Positioning
SectorReal Estate
Team1 - 10
What was the objective behind your collaboration?Het bedrijf heeft ons geholpen met de rebranding van ons merk en het ontwerpen van een nieuwe website.
What did you enjoy the most during your collaboration?Erg fijn samenwerken met Smaac, altijd te bereiken in het geval er iets niet duidelijk was. Mooie presentatie voorbereid mbt het nieuwe logo en huisstijl en een mooie website voor ons ontworpen. Helemaal tevreden!
Smaac's answer:Mike, Koert en Niek, ook jullie bedankt voor de prettige samenwerking! Ons team vond het prachtig om zo'n innovatieve en duurzame organisatie als Hestia Living naar een hoger niveau te tillen. Veel succes met jullie groei vanuit de nieuwe strategie en branding!
Niek Molenaar recommends this agency
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