Francois Hurtaud Design

Kuala Lumpur, Malaysia

Industrial Design | Engineering | Brand Identity | Digital Experience | Sustainability

François Hurtaud began his design career as a studio designer in 2008, after graduating with a Master’s degree in Advanced Studies in Cross-Cultural Design at Shanghai University, China as well as a Bachelor’s degree in Industrial Design at L’Ecole de Design de Nantes, France. Hurtaud then oversaw the design teams of several major consumer goods companies, demonstrating his insightful understanding of social and sustainable design, cross-cultural design, as well as the precarious balance of function and form in luxury design and production. Since an early age, Hurtaud was instilled with a passion for art, science and technology, cultivated through his education and apprenticeship in the field of design. Imparted with the opportunity to work in different countries and continents, at agencies and companies that explored multitude design aspects, he now considers design to be an equation – attempting to discover creative solutions that balance functionality and aesthetics, sustainability and profitability, and viability and legitimacy. Hurtaud’s designs have been bestowed with multiple international design awards and accolades, including Good Design Award, Red Dot Design Award, German Design Award and A' Design Award. Today, Hurtaud runs his own multi-disciplinary boutique design agency between Hong Kong and Kuala Lumpur, delivering human-centric design solutions highlighted by their sustainable approaches, to consumer product companies in both the mass market and luxury sectors.

8 people in their team

Speaks English, French

12 projects in their portfolio

Founded in 2015

16 awards conferred

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Services

4 services offered by Francois Hurtaud Design

Description
Our schematic design phase involves meticulous planning to ensure that all aspects of the product are accounted for, from IoT integration to sensor placement. We also specialize in PCB routing, which allows us to optimize performance while minimizing production costs.

Our firmware development team creates custom code tailored specifically for each product's unique needs, ensuring seamless functionality across all systems.

Once prototypes are developed, rigorous testing procedures are implemented before finalizing designs to assure durability and reliability under a variety of conditions.
Skills in Innovation (4)
Industrial EngineeringElectrical EngineeringMechanical EngineeringDesign Innovation
Works in Innovation (4)
Clients in Innovation (4)
ConfidentialConsumer Electronics | regional
Francois Hurtaud X TektosIndustrial Goods & Services | regional
iCleanicHospitals & Healthcare | local
In-houseFood | national
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Description
We create brand guidelines that dictate the use of visual language, including logotype designs, color schemes, typography choices, and packaging design. Once these elements are established, we work with clients to ensure successful implementation across all touchpoints - from visual merchandising and print materials like brochures to online marketing campaigns.

Through every step of this process, our focus remains on delivering impactful solutions that resonate with target audiences while staying true to the client's vision for their brand.
Skills in Branding & Positioning (20)
Uniques Attributes DefinitionBrand StrategyBrand IdentityLuxury BrandingBrand MarketingBrand DesignBrand ConsultingBrand Identity DesignBrand NarrativeCorporate Identity Design+10
Works in Branding & Positioning (3)
Clients in Branding & Positioning (3)
BRiN™Household Products | international
CaddybooClothing & Accessories | national
iCleanicHospitals & Healthcare |
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Description
We create intuitive user flows that guide users through their interactions with your website or mobile app, ensuring they have an enjoyable experience every step of the way.

We start by creating detailed wireframes that outline the structure and layout of each page, giving us a solid foundation from which to build upon. From there, we focus on designing a clean and modern user interface that is easy to navigate and visually appealing.

Whether you need web design or mobile app development services, we are adept at tailoring our approach to suit specific needs.
Skills in Software Development (9)
Wireframe DesignC++ DevelopmentSoftware ConsultingWeb DesignMobile App DesignUser ExperienceIoT DevelopmentSoftware EngineeringSoftware Architecture
Works in Software Development (3)
Clients in Software Development (3)
iCleanicHospitals & Healthcare | local
iBebotConsumer Electronics | regional
Francois Hurtaud X TektosIndustrial Goods & Services | regional
Learn more about Software Development
Description
Industrial Design:

We specialize in creating innovative and functional products that meet the needs of our client's target users.

We begin every project by conducting thorough user observation to gain insights into their behavior, preferences, and pain points. These insights are used to inform our product idea generation process, which is supported by 3D CAD modeling and technical drawings.

We pay close attention to product aesthetics while ensuring ergonomics are taken into consideration during the design phase.

Engineering:

Our schematic design phase involves meticulous planning to ensure that all aspects of the product are accounted for, from IoT integration to sensor placement. We also specialize in PCB routing, which allows us to optimize performance while minimizing production costs.

Our firmware development team creates custom code tailored specifically for each product's unique needs, ensuring seamless functionality across all systems.

Once prototypes are developed, rigorous testing procedures are implemented before finalizing designs to assure durability and reliability under a variety of conditions.

Brand Strategy:

We create brand guidelines that dictate the use of visual language, including logotype designs, color schemes, typography choices, and packaging design. Once these elements are established, we work with clients to ensure successful implementation across all touchpoints - from visual merchandising and print materials like brochures to online marketing campaigns.

Through every step of this process, our focus remains on delivering impactful solutions that resonate with target audiences while staying true to the client's vision for their brand.

Digital Experience:

We create intuitive user flows that guide users through their interactions with your website or mobile app, ensuring they have an enjoyable experience every step of the way.

We start by creating detailed wireframes that outline the structure and layout of each page, giving us a solid foundation from which to build upon. From there, we focus on designing a clean and modern user interface that is easy to navigate and visually appealing.

Whether you need web design or mobile app development services, we are adept at tailoring our approach to suit specific needs.

Sustainability:

Even if sustainability is not part of the initial design brief, we integrate eco-design principles into our process.

We focus on optimization to ensure that each product has minimal impact on the environment while still maintaining its functionality and aesthetic appeal. We carefully select materials that are environmentally friendly with a low carbon footprint throughout their lifecycle. Additionally, all designs prioritize reparability to extend their lifespan and reduce waste production by making it easy to disassemble or repair them when necessary.

With these methods incorporated into every project, we aim to make a significant contribution towards creating a more sustainable future through responsible design practices.
Skills in Product Management (8)
Product DesignSustainable DesignElectrical EngineeringBrand BuildingBrand CreationIndustrial DesignBrand StrategyIndustrial Engineering
Works in Product Management (4)
Clients in Product Management (4)
MYKU Ltd.Luxury Goods & Jewelry | international
Francois Hurtaud X TektosIndustrial Goods & Services | regional
YootenselHousehold Products | local
QiminiConsumer Electronics | local
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Team

8 members in Francois Hurtaud Design's team

StoryAn award-winning French designer, Hurtaud runs his own multi-disciplinary boutique design agency in Hong Kong, delivering human-centric design solutions highlighted by their sustainable approaches, to consumer product companies in both the mass market and luxury sectors.

Awards

Francois Hurtaud Design was awarded 16 times

Red Dot Design Award, Qimini Pocket, 20132012-12-31

Good Design Award, Qimini Pocket, 20132012-12-31

CES Design & Engineering Award, Qimini Pocket, 20142013-12-31

Red Dot Design Award, Qimini Cable, 20142014-1-1

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Contact

Contact details of Francois Hurtaud Design

Details

https://www.francoishurtaud.com

HeadquarterChangkat Duta Kiara, Solaris Mont Kiara, 50480 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
10F, 12P Smithfield, Kennedy Town, Hong Kong