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InBold

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Stockholm, Sweden
STORIES ARE BETTER SHARED
We are InBold We’re a strategic, innovative, and creative communications agency driven by one key belief: Stories are better shared . We find, create, and reimagine stories for brands, making sure these stories resonate with the right audience, and deliver them precisely, anywhere they need to go, from the news article to the social media screen to the public square. We create transformative brand stories, and we deliver them precisely. InBold. We help brands from across the world connect to Nordic audiences and help Nordic brands connect to global audiences. InBold develops brand and communication strategies, provides consultation, masters creativity, and carries out communication activities in the Nordics, Southeast Asia, and globally. We offer services within brand activation, social and digital media, production, events, influencer marketing, and PR. More about our key offerings: Brand Messaging : From brand creation to key messaging and campaigns, we help brands engage with audiences consistently, creatively, and effectively. Public Relations : We are experienced brand custodians, shaping narratives and helping brands communicate to audiences exactly as they intend. Scandinavian Specialists : With teams in Sweden, Norway, and Denmark, we help brands from across the world connect to Nordic audiences and help Nordic brands connect to global audiences. Digital & Media : We are digital natives who deliver stories with the precision and scaled efficiency brands need in today’s extremely fast-moving information space. Global Production Power : Our 24/6 global production team delivers efficient, scaled, on-time solutions for brands of all kinds across the world. Influencer Marketing & Events : We specialize in creating unique influencer campaigns and events that capture and hold the audience's attention.
140 people in their team
Speaks Danish, English, Norwegian, Swedish, Finnish... See more
69 projects in their portfolio
3 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2004
8 awards conferred
Open website


Services

24 services offered by InBold

Service name
Experience level

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  • Description
    We work with your brand’s reputation, legitimacy, and credibility through strategic PR. PR consists of more than just media coverage, media surveillance, and media relations. It also deals with managing issues and crises that affect you, your brand, your business, or an industry.
    Skills in Public Relations (PR) (30)
    Content CreationPRPublic RelationsSocial Media StrategyInfluencersPress ReleasePress Release CopywritingBranded JournalismPR StrategyPress Releases+20
    Works in Public Relations (PR) (37)
    EuroEyes - Public Relations (PR)
    Jabra: Fast growing market demands - Public Relations (PR)
    Davidsen - A new sub-brand - Public Relations (PR)
    Aller's magazines: Fast-paced market demands - Public Relations (PR)
    Reviews in Public Relations (PR) (4)
    Thomas Brinch-Møller
    G. Portela
    Louise Wendelbo
    Andreas Holm
    Clients in Public Relations (PR) (4)
    EuroEyesHospitals & Healthcare
    JabraTechnology Hardware & Equipment
    DavidsonHousehold Products
    AllerClothing & Accessories

    Learn more about Public Relations (PR)


  • Description
    We help position your brand by establishing a positive user perception of your brand that creates a preference for your products or services. We bring your brand to life via experiences and form long-term emotional connections with consumers by engaging them to interact with the brand.
    Skills in Branding & Positioning (23)
    Brand PositioningStorytellingVisual IdentityBrand StrategyBrand IdentityBrand AmbassadorProduct LaunchBrand ContentDigital BrandingSocial Media Branding+13
    Works in Branding & Positioning (43)
    Knitting for Olive - Branding & Positioning
    Nilfisk - Branding & Positioning
    EuroEyes - Branding & Positioning
    BoConcept: marketing upgrade - Branding & Positioning
    Clients in Branding & Positioning (4)
    Knitting For OliveClothing & Accessories
    NilfiskTechnology Hardware & Equipment
    EuroEyesHospitals & Healthcare
    BoConceptHousehold Products

    Learn more about Branding & Positioning


  • Description
    We have an experienced and competent design team that can provide a new brand identity, designs for your website, images for your social media or style your upcoming event for your target audience. Of course, we can also help you with the graphic design of posters, packaging, brochures, TV commercials, website and facade signs.
    Skills in Graphic Design (27)
    BrandingIllustrationDesignVisual IdentityPrint DesignAnimationIdeationBrand IdentityAdvertisingVisual Design+17
    Works in Graphic Design (30)
    Knitting for Olive - Graphic Design
    Fulbright University - Graphic Design
    Maersk: Inconsistent branding - Graphic Design
    BoConcept: marketing upgrade - Graphic Design
    Clients in Graphic Design (4)
    Knitting For OliveClothing & Accessories
    Fulbright UniversityEducation
    MaerskLogistics & Supply Chain
    BoConceptHousehold Products

    Learn more about Graphic Design


  • Description
    We create interactions between you and consumers' social media platforms to awareness, credibility, preference and loyalty. We can create content, handle your accounts, and be your trusted social media advisor. Also, we are experienced with influencer marketing, where we find the ones that best match your brand, and your target audience.
    Skills in Social Media (30)
    Social Media MarketingContent CreationSocial Media ManagementSocial Media StrategySocial Media AnalysisMedia BuyingAnalyticsDigital AnalyticsSocial Media CampaignFacebook Marketing+20
    Works in Social Media (29)
    Knitting for Olive - Social Media
    Bikable: Rebranding - Social Media
    Coca-Cola Zero-Takeover - Social Media
    Just Add Zero Bungee Event - Social Media
    Clients in Social Media (3)
    Knitting For OliveClothing & Accessories
    BikableSports
    Coca-ColaBeverage

    Learn more about Social Media


  • Description
    We help to influence the buying behaviour of your target audience by promoting your product, service, or company. To achieve this goal, we focus on creative positioning and the right media. For advertisement, we can create everything from texts for and graphic design of posters, packaging, brochures, TV commercials, website and facade signs as well as social media content, such as film and infographics.
    Skills in Advertising (30)
    CopywritingContent WritingArt DirectionTrade MarketingSocial Media StrategyPOSSocial AdvertisingCreativeCreative AdvertisingSocial Media Campaign+20
    Works in Advertising (24)
    Jabra: Fast growing market demands - Advertising
    Davidsen - A new sub-brand - Advertising
    Aller's magazines: Fast-paced market demands - Advertising
    Toms CSR - Advertising
    Clients in Advertising (4)
    JabraTechnology Hardware & Equipment
    DavidsonHousehold Products
    AllerClothing & Accessories
    TomsFood

    Learn more about Advertising


  • Description
    We craft data-driven campaigns that target your ideal audience, communicate your brand, and adapt to evolving digital trends. By strategically boosting your digital presence, whether through social media content, online ads, or influencer marketing, we focus on driving awareness, engagement, and conversations.
    Skills in Online Advertising (23)
    Content StrategyContent MarketingSocial MediaContent WritingSocial Media ManagementAnimationAdsInfluencersSocial Media ServicesSocial Media Campaign+13
    Works in Online Advertising (7)
    BoConcept Marketing Upgrade - Online Advertising
    Coca-Cola Zero Words - Online Advertising
    Let it out, Visit Iceland - Online Advertising
    Driscoll's Sweet Tribute - Brand Activation - Online Advertising
    Clients in Online Advertising (4)
    BoConceptHome Services | international
    Coca-ColaBeverage | local
    Visit IcelandMarketing & Advertising | international
    Driscoll'sFood | regional

    Learn more about Online Advertising


  • Description
    We transform your brand’s vision into digital reality when our experienced team develops websites that not only reflect your brand's identity but also resonate with your target audience. While highly focusing on aesthetics, we ensure a user-friendly, optimized, and responsive website. From concept to launch, we work closely with you to deliver a result that captivates.
    Skills in Website Creation (7)
    Responsive Web DesignWeb ContentWebsite OptimizationWebsite DesignHomepage DesignWixElementor
    Works in Website Creation (12)
    Knitting for Olive - Website Creation
    Fulbright University - Website Creation
    Website for Fulbright University - Website Creation
    Bikable Brand Renewal - Website Creation
    Clients in Website Creation (3)
    Knitting For OliveClothing & Accessories
    Fulbright UniversityEducation
    BikableSports | international

    Learn more about Website Creation


  • Description
    We create branded event experiences aligned with your brand DNA and objective. We handle everything from idea to execution. We base all events on your objectives and your target group's behaviour, needs, and preferences.
    Skills in Event (15)
    Experiential MarketingEvent ProductionEvent ManagementOut of the BoxSamplingsBrand EventsBrand ActivationEvent PlanningSponsoringevent concept+5
    Works in Event (24)
    A Coca-Cola for a kiss - Event
    Coca-Cola Zero-Takeover - Event
    The Pandora Christmas Workshop - Event
    Marc Jacobs - Event
    Review in Event (1)
    Kristian Bye
    Clients in Event (3)
    Coca-ColaBeverage
    PandoraClothing & Accessories
    Marc JacobsClothing & Accessories

    Learn more about Event


  • Description
    We dive deep into your brand identity and objects to create content that resonates with your audience and boosts your brand’s online presence. With a focus on storytelling, ever-developing trends, and your objectives we create content strategies that engage, convert, and deliver. Whether you want advice on a new strategy or monthly content plans for your digital media, we are your agency – all across the Nordics.
    Skills in Content Strategy (6)
    StorytellingTranslationSocial Content StrategyContent planTarget Audience DefinitionMultilingual Content
    Works in Content Strategy (14)
    Knitting for Olive - Content Strategy
    Aller's magazines: Fast-paced market demands - Content Strategy
    Toms CSR - Content Strategy
    The Anthon Berg Valentines Benches - Content Strategy
    Clients in Content Strategy (4)
    Knitting For OliveClothing & Accessories
    AllerClothing & Accessories
    TomsFood
    Anthon BergFood

    Learn more about Content Strategy


  • Description
    We excel in strategic media planning to amplify your brand’s reach and transform your objectives into success stories. We craft campaigns and content plans that ensure your brand’s message reaches the right audience, at the right time, with the maximum impact. Whether you want content plans or ads in Denmark, Norway, Sweden, Finland, or all of the above – we are here to help you.
    Skills in Media Planning (14)
    Social Media MarketingSocial MediaMedia StrategyStrategic PlanningMedia MonitoringSocial Media CopywritingPaid MediaB2B Digital MarketingSocial Media GrowthMedia Marketing+4
    Works in Media Planning (7)
    Ooni - Pizza Around the Clock - Media Planning
    Coca-Cola Christmas Truck - Media Planning
    SHOWREEL 2022 - WE ARE ESSENCIUS - Media Planning
    KANZI -  Promotional Campaign - Media Planning
    Clients in Media Planning (4)
    OoniFood | international
    Coca-ColaBeverage | national
    Some of our amazing clientsMarketing & Advertising | international
    FruitMastersFood | national

    Learn more about Media Planning

In need of one of those services?

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Team

140 members in InBold's team

InBold cover
StoryAt InBold, we find strength in our differences. We are a blend of 140+ employees with mixed skills, nationalities, and experiences. With a passion for problem-solving, we create ambitious and creative solutions, whether it is within production, PR, branding, marketing, or design.
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Awards

InBold was awarded 8 times

SERMO Globes Awards2021-12-01Influencer & PR Campaign

Mashie Award2013-10-31Best PSA
DEMA Awards2017-02-28B2C Event of the year

PR News CSR Awards2018-02-28Honorable Mention

Reviews

9 reviews for InBold

4.87/5
(9 reviews)
Review summary
AI Generated
Solution-oriented and proactive
Strong collaboration and communication
Professionalism and expertise
Flexibility and adaptability
Attention to detail

Solution-Oriented Approach

Multiple clients praised the agency for being proactive, always finding suitable solutions, and effectively navigating challenges, even under pressure or tight deadlines.

Collaborative Communication

Clients consistently highlighted open, honest, and structured communication, with the agency acting as a true partner and providing valuable feedback throughout projects.

Professionalism and Expertise

The agency is recognized for its professionalism, deep expertise, and original ideas, ensuring high-quality outcomes and a strong understanding of client needs.

ES
Esben SchmidtProduct Manager at Skiold A/S
ServiceProduct Management
SectorFarming
Team501 - 1000
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?The objective of our collaboration was for Inbold to convert our product catalog from Word files into InDesign files. Additionally, Inbold created scripts to automatically update product data in the InDesign files from spreadsheets.

What did you enjoy the most during your collaboration?Inbold gave structured and quick feedback on their tasks. Inbold acted as a sparring partner, using their expertise to suggest alternative and better ways of solving our challenges. Inbold showed great attention to detail.

Esben Schmidt recommends this agency


ServiceProduct Management
SectorFarming
Team501 - 1000

AH
Andreas HolmCEO at SPORTMASTER
ServicePublic Relations (PR)
SectorRetail
Team1001 - 5000
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Press relations and media control. Have been a highly valued partner to the business for years, but especially during the last years where they helped navigate the company in negative public and media attention. Helped to build both internal and external communication on key points during those years.

What did you enjoy the most during your collaboration?Always solution oriented. Always reachable (24/7) Good at navigating the communication also when things where tense. A positive partner to work with, that could help to find suitable solutions to the projects we faced.

Are there any areas for improvements?No. highly satisfied with the team and our key contact Christina Lambach.

Andreas Holm recommends this agency


ServicePublic Relations (PR)
SectorRetail
Team1001 - 5000

LW
Louise WendelboDirector of Communication at ALDI Denmark
ServicePublic Relations (PR)
SectorRetail
Team1001 - 5000
4/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Assistance with PR, graphic design and content production for internal communication.

What did you enjoy the most during your collaboration?Original ideas, good understanding of our business and professional PR work.

Louise Wendelbo recommends this agency


ServicePublic Relations (PR)
SectorRetail
Team1001 - 5000

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Contact

Contact details of InBold

Details



  • Kaptensgatan 6, 114 57 Stockholm, Sweden

  • Maries gate 5, 0368 Oslo, Norway

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