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En Pow Ideas, somos aliados estratégicos de marcas globales, transformando su visión en proyectos de branding y campañas publicitarias impactantes. Con un equipo multidisciplinario que fusiona creatividad y tecnología, potenciamos el poder de nuestros clientes. Hemos llevado a cabo más de 200 proyectos integrales en 22 países, ofreciendo soluciones personalizadas que conectan, inspiran y generan resultados.

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Bogotá

Naming

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Diente de Oro Latinoamérica (cojunto con Circus)

Need help creating a new brand? Want to sort out or update your existing brand? The Brandbean is here to help.
We are a boutique brand development agency - a small, but highly experienced team of brand experts and graphic designers. Founded by Hilary Strong, ex Brand Director at Unilever, The Brandbean offers a range of services, all focused on growing brands.
The Brandbean offers three key services.
<ol>
<li>Qualitative market research. We firmly believe in the value of consumer insight, of deeply understanding what consumers want and why. From focus groups to ethnographic studies, offline, online or blended solutions, we conduct all sorts of qualitative research. We are set up to respond to briefs in Spain, UK, France and right across Central and Latin America. Our own investigations have included pioneering research into women and advertising, Gen Z and Millennials. </li>
<li>Brand positioning, strategy and innovation. At the core of a strong brand lies a clear sense of positioning; who is the brand for, what do they need, and how does this brand meet that need, better than the competition. We work with clients to ensure that their brands are really clearly thought through, always unique, always with a clear sense of identity and purpose. We work on strategy – weaving business and brand together. We run innovation workshops, often side by side with clients to create pipeline of innovation ideas, all consistent with the brand and its purpose. </li>
<li>Brand identity, graphic design, content and communication. We take brand positioning and turn it into highly creative, unique unique branding solutions that include core brand logos, visual assets, key messages and all brought to life in a set of brand guidelines. We create content strategies and turn them into materials. We bring brands to life in ongoing communication materials including corporate literature, advertising campaigns, videos, websites, social media content, conference material……the list is endless!</li>
</ol>
Our clients include major multinationals (Unilever, ESPN, Coca-Cola, Diageo, McDonald’s) as well as all sorts of start-ups. In fact over the last few years we have helped launch over 30 new brands including bars, restaurants, clothes, food and technology brands. For these new businesses, we have helped develop the concept, the name and then created all branding and launch material.
Our team is small but multinational, Directors with senior experience (15+ years each) and working personally on every project, side by side with clients. We have offices in Barcelona and Buenos Aires, combining the very best of European and Latin American talent and creativity. In the last year we have worked with clients in Mallorca, Barcelona, UK, France, Colombia, Chile, Argentina, Mexico, Brazil and the USA.
Drop us a line to see more of our case studies or have a chat about a brief, we would love to help you grow your brand.

the brandbean

Popcorn is instinctively childish - with it's knobbly shape, funny texture and memories of childhood. So what happens when you take all of that fun and combine it with flavours and an image that are adult focused? Portlebay Popcorn - inspired by the English seaside, memories of sand castles, the big wheel and the great outdoors. We developed the full brand identity for this new brand, including all packaging and a second wave of flavours in 2014. We also developed the website, merchandising and PR materials, and all social media communication for launch.

Reinventing popcorn

Tostado is a new café, a concept firmly based in the concept of Fast Good Food. A simple menu with delicious, fresh ingredients and all food prepared on the premises. Tostado is both an amazing sandwich, and also refers to the great toasted coffee grain, so this cafe is a celebration of this amazing pairing. We came up with the name, developed the concept and worked on all elements of branding, visual identity, graphic design, product packaging and contributed to interior design. Tostado has recently opened a third café in Buenos Aires.

Tostado Café

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