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adCookie

AdCookie decided to invite 100 organically selected female influencers to cooperate in the marketing campaign for the Arkana cosmetics brand. We focused not on the number of followers of each influencer, but first of all on the value of the message they can deliver and the level of audience involvement they had. With virtually no budget for advertising, but with the range of brand's products and a precise action plan in hand, we reached almost 1,720,000 viewers.

Arkana: How to Work with Influencers with 0 budget

Abstaining from online activities directed at the older generations is often justified by their lower absorption of new technologies, which means that the Internet does not seem to be an adequate medium for effective promotion among people aged 55+.
CSO and CBOS reports also inform that the elderly and seniors are the least active groups on the Internet, accounting for 47% and 26% of online users, respectively, in their age category.
Are in fact activities directed at older people less attractive and their involvement in the interaction difficult? If on top of that the awareness of the issue that we promote is very low?
Is it possible to reach a group of recipients aged 55+ only by means of online marketing?
The adCookie agency conducted an online campaign for the Razem dla Sluchu platform, which aims to build awareness around the problem of severe hearing loss and to reach people suffering from this condition without the knowledge of implantology and available solutions, going beyond the hearing aid. The activities were mainly targeted at older people aged 55+, their families and carers.

How to carry out an engaging campaign for the 55+

Snoring… As much as 70% of men above the age of 40 suffer from this condition. Unfortunately, many of them are unaware of it and doesn’t seek medical help, despite the adverse effects that snoring has on the quality of sleep and their overall wellbeing. The health risk can be very serious especially in persons with sleep apnea, which is a potentially life-threatening disorder. The condition is also an issue for the ones who sleep next to a person snoring. As much as 260 hours of sleep can be compromised, which constitutes as much as 33 restless nights per year! How can we persuade a person with the snoring problem to seek medical treatment? That was the task that our Customer presented us with. As a result, adCookie created a unique online marketing campaign that brought as much as 800 valuable leads in less than six weeks.

Effective Lead Campaign for the Medical Industry

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