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Vilnius

Brand Identity

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Merk Identiteit

Moira Visuals

Meet Belamu!
Priaugink.lt is an online cosmetics and beauty store with a network of physical stores that is expanding rapidly and has ambitions to conquer foreign markets. That's why we created a new name for them, Belamu, and identity design.
The symbolic origin of the logo is a charming female kiss or the tip of a cupid's arrow forming the letter B. We've turned the letter B into an icon that is handy for small spaces or online social profiles. The font represents friendly softness and solid professionalism.
Two colors - the color of the body "nude" and graphite black, dedicated to the mascara category. Why? From eyelash extensions began the Belamu e-commerce, expanding to a range of powders, creams and other beauty products. With these colors, we remember the beginning of where everything started and look at Belamu's future.
Graphical elements, waves, symbolizing the strands of hair and body care gentle movements. The motto "Your Beauty Partner" is given the roundness of the seal as a sign of quality.
When creating course certificate designs, we have really expanded our vocabulary with new terms - eyelash extensions, eyelash lamination, eyebrow dyeing and correction, depilation, hair extensions.
Date: 2019 09 19 Creative director: Marius Bartkus Junior designer: Greta Kalitončikaitė

Belamu identity

G’day dynamic identity
Who are they?
G’day is a small coffee roasting company. It’s title comes from an Australian greeting, meaning “good day”. Good coffee for a good day. They are oriented towards the highest quality coffee experiences: work only with specialty coffee, and roast it only upon order. One of their services is a coffee tastes subscription. It offers an opportunity to taste different coffees at own pace - something like “travelling” the world, tasting coffees from different regions each week.
Logo
Font is selected so as to resemble stylized shape of a coffee bean and vertically divides it into two. This is most visible in the letter “d”. Shapes of labels The shapes of labels are inspired by mechanisms present in coffee grinders, particularly their blades and burrs. Strict horizontal vectors and oblique cuts make these labels stand out from the crowd, and emphasize the brand‘s dynamic identity.
Colours
5 selected colours are intended for “mix and match” in creating a unique visual identity for each coffee. This not only plays with coffee characters, but also enables dynamic brand identity. Colours symbolically reflect those of the sun, warmth, water, plans and earth objects, all related to coffee origins and the feeling of holding a cup in one’s hands.
Dynamic identity
G’day coffee selection is very diverse, and the coffee characters differ significantly. Therefore, the package labelling is different each time, changing dynamically, but always remaining recognizable, since the pattern of label shapes as well as the colours on the package remain the same 5. Only the placing of the labels changes.
Another strong dynamic identity attribute is the personal touch that comes with each package. The information about the coffee origins, taste qualities, processing method, etc. is written by hand on each of them, emphasizing that coffee manufacture for G’day is a craft. This, combined with the playful dynamic labelling, invites to immerse oneself in a delightful experience that is coffee tasting.
Date: 12-12-2018

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