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Nueva Zelanda

Dartmatics

Into23’s clients would typically have consistently regular translation requirements, such as an eCommerce store or eLearning platform. Our goal was simple: capture the attention of small business owners, marketing managers, and project managers and drive them to the website. This consisted of:<ul><li>Locating 100 translation related long tail keywords that show intent to buy,</li><li>Integrating these keywords into the website text to make the text keyword “rich”,</li><li>Misc. onsite and offsite website optimisations for search engines,</li><li>Development and upload of 3 optimised blog posts per week, written by writers with experience in the translation industry in order to provide valuable insights to the reader,</li><li>Social media content development and distribution,</li><li>Custom monthly report containing visual and actionable data.</li></ul>

SEO & Content Creation | Digital Marketing

Following extensive research, we worked out that our target audience was under 3% of all individuals typing translation related queries into the internet. That’s a very small niche! In order to reach them and only them and not waste ad budget, extensive work had to be done to optimise these campaigns. This consisted of:Launching not just Google Ads, but Microsoft Ads, Quora Ads, Meta (Facebook and Instagram) Ads and even LinkedIn Ads as well. In fact, we have some very interesting data in terms of the success of these campaigns, don’t hesitate to contact us, we would be happy to discuss the results.Working extensively within each platform to maximise usage of all targeting tools.Developed custom landing pages with actionable special offers to increase conversion rate.With the ad budget we were given, were successful in driving approximately 400+ new users to the website, which brought us to an average Cost-Per-Click under US$0.8, well below the average Google CPC of US$2.6.

PPC Advertising Campaign | Digital Marketing

Treasure Island is a Kids Adventure Camp facility based on the sunny southern coast of Lantau Island, Hong Kong SAR.

Social Media Strategy & Design | Digital Marketing

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