{"id":519,"date":"2021-08-17T16:08:00","date_gmt":"2021-08-17T16:08:00","guid":{"rendered":"https:\/\/www.sortlist-test.com\/datahub\/?post_type=reports&#038;p=519"},"modified":"2022-10-10T10:15:16","modified_gmt":"2022-10-10T10:15:16","slug":"covid-19-boosts-audio-consumption-by-76-2-2021-survey","status":"publish","type":"reports","link":"https:\/\/www.sortlist-test.com\/datahub\/reports\/covid-19-boosts-audio-consumption-by-76-2-2021-survey\/","title":{"rendered":"COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey"},"content":{"rendered":"\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(255,255,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-white-background-color has-background wp-block-heading\">In this Marketing Report: <\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>hdgdg<\/li><\/ul>\n\n\n\n<p class=\"has-drop-cap\">900,000 podcasts were created in 2020. With only 300,000 new podcasts created in 2019, Sortlist, the platform that matches companies with agencies, decided to investigate this rapidly growing medium.&nbsp; We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use as both consumers and as an advertising strategy for their business.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-text-color is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Radio vs Clubhouse&nbsp;<\/strong><\/h2>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Radio is still the king of audio, Clubhouse has yet to make its mark<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-text-color is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>78%<\/strong><\/h2>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">have, or are open to buy products from advertisements on audio content<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-text-color is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:40px;font-style:normal;font-weight:400\"><strong>Job related Audio Content<\/strong><\/h2>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Only 10% of people listen to audio content related to their job vs 29% for hobbies<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:#FBFAF9;\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">Audio Content: the preferred pandemic content<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(255,255,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">90% of people listen to audio content<\/h3>\n\n\n\n<p>An overwhelming amount of people answered that they frequently listen to audio content.&nbsp; Every country had at least 90% of answers as yes with a high of 92% in France.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/1-1024x576.png\" alt=\"\" class=\"wp-image-525\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/1-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/1-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/1-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/1-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The pandemic boosted the audio content consumption<\/h3>\n\n\n\n<p>In correspondence with the previous question, we asked whether audio consumption had increased or decreased since the first Covid-19 restrictions came into place.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/2-1024x576.png\" alt=\"\" class=\"wp-image-526\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/2-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/2-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/2-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/2-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Commuting Twist<\/h3>\n\n\n\n<p>For those who responded that they consumed audio content, we also asked them when they would most likely listen to it.<\/p>\n\n\n\n<p>Every country, with the exception of the Netherlands, had at least 53% of people responding that they listen to audio content while commuting or doing repetitive tasks.&nbsp; Although only 33.63% of Dutch respondents gave this response, it was still the winning answer just in front of listening whilst at work (32.74%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/3-1-1024x576.png\" alt=\"\" class=\"wp-image-529\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/3-1-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/3-1-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/3-1-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/3-1-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/3-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:#FBFAF9;\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"alignfull has-large-font-size wp-block-heading\">Radio is King, Podcasts are Rising, but Clubhouse\u2026?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(255,255,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Podcasts are a clear 2nd favorite with 36% of listeners<\/h3>\n\n\n\n<p>Although not as high as radio, a significant amount of people in some countries answered that they preferred to consume audio content via podcasts.&nbsp; In Germany, preference for podcasts is 8% less than it is for radio, while in France, it is only 6% less.&nbsp; However, those surveyed in the Netherlands responded with 11% fewer podcasts over the radio and an impressive 20% less in Spain.<\/p>\n\n\n\n<p>Considered radio\u2019s biggest rival, podcasts have continued to grow in popularity in the past few years and in contrast, they are able to draw in the younger generations.&nbsp; <a href=\"https:\/\/medium.com\/the-entertainment-engine\/looking-at-the-global-podcast-statistics-2020-41d51f4d84f2#:~:text=Around%2032%25%20(approx.,or%20another%20much%20more%20frequently).\">18 to 44-year-olds make up 67%<\/a> of the podcast audience around the world.&nbsp; With time, these generations will eclipse those who show a preference for radio.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1024x576.png\" alt=\"\" class=\"wp-image-531\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Clubhouse\u2019s exclusivity means only 3% of people use it<\/h3>\n\n\n\n<p>Ironically, for a social network app based on voice, Clubhouse seems to be all talk and no action\u2026 Backed by big names such as Oprah Winfrey, Elon Musk, and Mark Zuckerberg, this much-hyped app is now worth over $1 billion dollars after just 10 months of existence.&nbsp; However, from what our survey shows, it is hard to tell where this worth is coming from.&nbsp; Less than 3% of Europeans are actually using this app!<\/p>\n\n\n\n<p>With a high of 2.65% of audio content consumers using Clubhouse in the Netherlands, 2.63% in Germany, 0.87% in France, and 0% in Spain, this form of listening to audio content still has a long way to go if it wishes to compete with the rest.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Clubhouse-App-Logo.png\" alt=\"\" class=\"wp-image-532\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Clubhouse-App-Logo.png 512w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Clubhouse-App-Logo-300x300.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Clubhouse-App-Logo-150x150.png 150w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">You won\u2019t believe what Spotify just did\u2026<\/h4>\n\n\n\n<p>Spotify is launching itself into live audio content too.&nbsp; The audio streaming platform is buying Betty Labs, the creators of the live audio social app \u2018Locker Room\u2019 which focuses on sports.&nbsp; Spotify announced that their collaboration will add <a href=\"https:\/\/www.cnbc.com\/2021\/03\/30\/spotify-acquires-betty-labs-maker-of-live-audio-app-locker-room.html\"><em>\u201cunparalleled data, insights, and strength in user experience, to build-out a full complement of live and on-demand offerings for users and creators across the globe.\u201d<\/em><\/a><\/p>\n\n\n\n<p>Could this mean the rise and fall for start-ups like Clubhouse?<\/p>\n\n\n\n<p>Maybe\u2026maybe not.&nbsp; For Thomas Angerer, co-founder and CCO of <a href=\"https:\/\/www.beinfluence.eu\/\">BeInfluence Europe<\/a>, Clubhouse is a promising social network platform that is giving rise to audio content in an exponential manner.&nbsp; For him, the invitation system for professionals gives businesses the opportunity to position themselves as an expert in their field in relation to other professionals that may be interested in your industry.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/te\u0301le\u0301chargement.jpeg\" alt=\"\" class=\"wp-image-533\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/te\u0301le\u0301chargement.jpeg 225w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/te\u0301le\u0301chargement-150x150.jpeg 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<blockquote class=\"wp-block-quote has-text-color is-layout-flow wp-block-quote-is-layout-flow\" style=\"color:#081f91\"><p><\/p><p><em>\u201cWith BeInfluence, we started the adventure at the end of February with the creation of a weekly \u201croom\u201d on Tuesday mornings in which we discuss the latest trends in influence, as well as a club gathering users interested in the subject. We have an average of 80 listeners per room and the club already has over 500 members and followers! There are real business opportunities. I\u2019ve met some really interesting people for BeInfluence over the course of the rooms and two clients have already contacted us to offer our influence services after listening to us on Clubhouse!\u201d<\/em><\/p><cite>BeInfluence &#8211; Thomas Angerer<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:#FBFAF9;\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"alignfull has-large-font-size wp-block-heading\">User Intent: What\u2019s Flowing Through the Headphones?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(255,255,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">#1 Audio content you listen to is related to hobbies<\/h3>\n\n\n\n<p>We wanted to get an insight into what type of content people were listening to.&nbsp; Our results lined up with Manuel Fraga\u2019s most famous slogan: \u201cSpain is different.\u201d<\/p>\n\n\n\n<p>Although France (34.78%), the Netherlands (29.2%), and Germany (35.09%) listen mostly to audio content related to hobbies, Spain was even more spaced around content related to the news (29.82%), stories, and entertainment (28.07%), and hobbies (27.19%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/5-1-1024x576.png\" alt=\"\" class=\"wp-image-538\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/5-1-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/5-1-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/5-1-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/5-1-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/5-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Keep calm and listen to a podcast<\/h3>\n\n\n\n<p>We also wanted to take a look into the listener\u2019s main intent when listening to audio content.<\/p>\n\n\n\n<p>In alignment with the previous question, those from France (37.39%), the Netherlands (43.36%), and Germany (34.21%) listen in majority to audio content to help them relax and Spain (40.35%), to learn new things.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/6-1-1024x576.png\" alt=\"\" class=\"wp-image-539\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/6-1-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/6-1-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/6-1-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/6-1-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/6-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">People listen to leisure content 3x more than business content<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/chartable.com\/blog\/2020-year-in-review\">Chartable<\/a>, the leading category for new podcasts created in 2020 was education with 133,107.&nbsp; Leisure, however, came in 10th place with only 47, 584 new podcasts.<\/p>\n\n\n\n<p>From our survey, it seems like supply is out doing demand since a large portion of listeners steers away from the educational content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1-1024x576.png\" alt=\"\" class=\"wp-image-540\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/Do-you-listen-to-Audio-Content-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">What does this mean from a business perspective?<\/h4>\n\n\n\n<p><strong>Audio content may just be the place where you should mix business and pleasure\u2026<\/strong><\/p>\n\n\n\n<p>If businesses are looking to expand into audio content, it is important that they remain flexible and create content that appeals to users\u2019 wants.&nbsp; Although business podcasts were the <a href=\"https:\/\/chartable.com\/blog\/2020-year-in-review\">4th most launched podcasts in 2020 with 85,155<\/a>, only 10% of people listen to audio content related to their job.&nbsp; That is double the amount of new podcasts for an audience that is almost three times smaller (29%) than those who prefer content related to leisure.&nbsp;<\/p>\n\n\n    <\/div>\n<\/div>\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:#FBFAF9;\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">The Love\/Hate Relationship Between Advertising and Audio Content<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(255,255,255);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Consumer Perspective: 46% of people are persuaded by audio advertising<\/h3>\n\n\n\n<p>Podcast advertising seems to have a positive impact on listeners\u2019 purchasing habits.<\/p>\n\n\n\n<p>46% of listeners can imagine themselves purchasing a product thanks to an advertisement they heard on a podcast, and 31% have already taken the step and done so.&nbsp; Only 8% stand with a firm no.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/7-1024x576.png\" alt=\"\" class=\"wp-image-541\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/7-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/7-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/7-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/7-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/7.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Business Perspective: Only 19% of businesses had advertised on audio content<\/h3>\n\n\n\n<p>Although those surveyed seemed to have adopted a positive purchasing attitude towards audio content advertising, their business strategy does not reflect that of their consumer\u2019s.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/8-1024x576.png\" alt=\"\" class=\"wp-image-542\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/8-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/8-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/8-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/8-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/8.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>49% of CEOs, managers, and team leaders can imagine themselves advertising on podcasts and only 19% have already done so.&nbsp; On the other hand, in the Netherlands, more people were inclined to say no altogether to advertising on podcasts (29.2%) versus those who had already do it (17.7%).<\/p>\n\n\n\n<p>Audio content and advertising are starting to have to sit comfortably together nowadays.&nbsp; In 2020, there was an <a href=\"https:\/\/chartable.com\/blog\/2020-year-in-review\">average of 160<\/a> new advertisers per week on podcasts.&nbsp; In January of last year, each advertisement was appearing on average on 3.6 shows and by November, the average jumped to 6.2.<\/p>\n\n\n\n<p>With a podcast being created every 30 seconds around the world, there is plenty of space for businesses to create advertisements.&nbsp; Podcasts are also the best place to catch the eye of younger audiences.&nbsp; <a href=\"https:\/\/www.podcastinsights.com\/podcast-statistics\/\">48% of US monthly podcast listeners<\/a> are between 12-34 years old. This age bracket that steers away from radio and uses adblockers on various other mediums is an easy catch on podcasts.Additionally, in 2018, podcast <a href=\"https:\/\/www.emarketer.com\/content\/podcast-advertising-revenue-will-surpass-1-billion-by-2021\">advertising hit $479 million<\/a> in revenue and it is projected that in 2021, the number will hit $1 billion.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">The Advertising Catch<\/h3>\n\n\n\n<p>Although some may have shown an interest in advertising, they have also shown the intricacies that come with it.<\/p>\n\n\n\n<p><strong>Roughly 63% of all people surveyed responded that they have stopped listening to audio content due to advertising.<\/strong><\/p>\n\n\n\n<p>Advertising may be great for some, but it can also turn others away.&nbsp; Businesses need to find an original way to keep listeners engaged during their advertisements to avoid the audio advertising catch.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/9-1024x576.png\" alt=\"\" class=\"wp-image-543\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/9-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/9-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/9-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/9-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/9.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div id=\"Save you article and refresh this page to generate an ID\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:#FBFAF9;\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-large-font-size wp-block-heading\">Closing Minutes<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<p>Audio content may be changing, but it\u2019s still old school.&nbsp; People still like to tune into the radio and are taking their time in their transition to more modern ways.&nbsp; However, the time will indeed come when we show preference to streaming devices.<\/p>\n\n\n\n<p>Businesses are also taking their time to hit the advertising sound wave, but as consumers, they have already been convinced\u2026although, beware of the overadvertising catch.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:40px\">Featured In<\/h2>\n\n\n    <\/div>\n<\/div>\n\n<div id=\"block_62fd10c6333dc\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/CB_News_2011_logo.svg_.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/les-echos-logo-png-transparent.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/forbes-logo-7-1.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/statista-logo.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/Logo_t3n_mit_Schriftzug.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/the-drum-logo-vector.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/Fashionunited-logo.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/te\u0301le\u0301chargement.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <span target=\"_blank\" rel=\"noopener\" data-o=\"aHR0cHM6Ly9nb29nbGUuY29t\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/Entrepreneur_logo.png\" alt=\"Entrepreneur\">\n                                                                                    <\/span>\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/trends-tendances-logo-png-transparent.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/the-london-economic-logo-stacked.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/06\/logo-strategies.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>900,000 podcasts were created in 2020. With only 300,000 new podcasts created in 2019, Sortlist, the platform that matches companies with agencies, decided to investigate this rapidly growing medium.<\/p>\n","protected":false},"author":1,"featured_media":546,"template":"","reports_categories":[5],"class_list":["post-519","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey - Datahub<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey - Datahub\" \/>\n<meta property=\"og:description\" content=\"900,000 podcasts were created in 2020. 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