﻿{"id":332,"date":"2022-07-12T08:08:31","date_gmt":"2022-07-12T08:08:31","guid":{"rendered":"https:\/\/www.sortlist-test.com\/datahub\/?post_type=reports&#038;p=332"},"modified":"2022-10-19T15:40:28","modified_gmt":"2022-10-19T15:40:28","slug":"influencer-survey","status":"publish","type":"reports","link":"https:\/\/www.sortlist-test.com\/datahub\/reports\/influencer-survey\/","title":{"rendered":"Influencer Survey 2022: 1 Out of 5 Users Trusts Influencers More Than Their Health Specialists"},"content":{"rendered":"\n<div id=\"section-acf-block-6350179c1fdd0\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"has-black-color has-text-color wp-block-list\" style=\"font-size:18px\"><li><a href=\"#section-acf-block-6350179c1fdd0\">Preferred Sources of Information<\/a><\/li><li><a href=\"#section-acf-block-6350179c1fe15\">What Makes People Trust Influencers?<\/a><\/li><li><a href=\"#section-block_62e79f00c089a\">Impact of Health Influencers on Users<\/a><\/li><li><a href=\"#section-block_62e79f36c089b\">Health Influencers Vs. Specialists<\/a><\/li><li><a href=\"#section-block_62e79f51c089c\">Conclusion<\/a><\/li><li><a href=\"#section-block_62b43cc96f435\">Methodology<\/a><\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sortlist surveyed 1,000 users who followed <strong>health<\/strong> and <strong>nutrition<\/strong> influencers on <a href=\"https:\/\/www.sortlist.com\/social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a>. The goal was to understand&nbsp;<strong>the power of influencers<\/strong>&nbsp;on people\u2019s decisions and where this leaves specialists. Do you trust your influencer more than your doctor? Here are the results.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Google<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">Easiest source for people to find information about their health<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>50%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">People who research the background information of influencers<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Credibility<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-text-align-center has-medium-font-size wp-block-heading\" style=\"font-style:normal;font-weight:400\">The single most decisive factor when choosing influencers&nbsp;<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fe15\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Preferred Sources of Information<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fe27\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Google is still #1<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">People claim that Google and specialists are the <strong>easiest<\/strong> sources to find information about their health.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">36.4% of people prefer to use Google, while 32.4% prefer specialists.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-2-1024x576.png\" alt=\"\" class=\"wp-image-340\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-2-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-2-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-2-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-2-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fe3d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">But social media is the main source for almost half (47.6%)<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">In contrast, the main source of health information in practice remains social media (47.6%), followed by specialists and online media (magazines, forums, etc.).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-7-1024x576.png\" alt=\"\" class=\"wp-image-345\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-7-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-7-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-7-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-7-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-7.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fe53\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Inspiration and information are users&#8217; main interests<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">In health, the type of content users follow influencers for is a combination of inspiration and ideas (27.12%) and information (25.47%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-4-1024x576.png\" alt=\"\" class=\"wp-image-342\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-4-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-4-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-4-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-4-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fe67\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Visual content is in high demand<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Of these social channels, <strong>Youtube<\/strong> and <strong>Instagram<\/strong> appear at the very top for the health industry, highlighting the demand for visual content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-5-1024x576.png\" alt=\"\" class=\"wp-image-343\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-5-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-5-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-5-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-5-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-5.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fe7f\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">What Makes People Trust Influencers?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fe8c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">What makes people trust an influencer?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Across markets, credibility reins as the single most decisive factor when choosing influencers in health.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">In this industry, the number of followers is more important than content.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-6-1024x576.png\" alt=\"\" class=\"wp-image-344\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-6-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-6-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-6-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-6-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-6.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fea1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Half of users research influencers&#8217; backgrounds<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Exactly <strong>50%<\/strong> of people following health influencers say they research the background information of influencers, as well as the information they provide.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-16-1024x576.png\" alt=\"\" class=\"wp-image-467\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-16-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-16-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-16-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-16-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-16.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1feb8\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Impact of Health Influencers on Users<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fec5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">71% have bought products from influencers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Almost 4 out of 5 people following health influencers said they have bought a product promoted by them.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-17-1024x576.png\" alt=\"\" class=\"wp-image-468\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-17-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-17-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-17-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-17-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-17.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1fed7\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Almost half of people report a positive experience from health influencers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">The majority of people report a <strong>positive result (42%)<\/strong> from following health influencers, whether by fully adopting a lifestyle or buying promoted products.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-19-1024x576.png\" alt=\"\" class=\"wp-image-473\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-19-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-19-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-19-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-19-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/08\/EN-influencer-trust-visuals-19.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1feee\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Reasons to stop following a health influencer<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">There are several reasons why someone decides to <strong>stop following<\/strong> an influencer that he or she once looked up to. But according to our research, these are three main reasons, prevalent across the countries we surveyed.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/The-main-reasons-to-stop-following-an-influencer-1024x576.png\" alt=\"\" class=\"wp-image-349\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/The-main-reasons-to-stop-following-an-influencer-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/The-main-reasons-to-stop-following-an-influencer-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/The-main-reasons-to-stop-following-an-influencer-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/The-main-reasons-to-stop-following-an-influencer-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/The-main-reasons-to-stop-following-an-influencer.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ff02\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Health Influencers Vs. Specialists<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ff11\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Honesty, still the best policy<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Trustworthiness<\/strong>, <strong>personalized service<\/strong>, and <strong>transparency<\/strong> in health are the three main factors that stop users from choosing an influencer over a specialist.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-11-1024x576.png\" alt=\"\" class=\"wp-image-350\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-11-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-11-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-11-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-11-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-11.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ff24\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Half of users would not trust health influencers for health symptoms<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Issues related to information about health conditions or symptoms (47.68%) and which products to use (31.89%) are examples of things that people wouldn\u2019t trust a health influencer with, despite saying earlier that the main reason they followed these influencers was for inspiration and information.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-12-1024x576.png\" alt=\"\" class=\"wp-image-351\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-12-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-12-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-12-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-12-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-12.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ff42\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Most users find health specialists expensive and hard to reach<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Cost (51.8%) and ease of access, or the difficulty to get an appointment (25.75%), stand as the two main blockers that users face when deciding to contact their health specialist.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-16-1024x576.png\" alt=\"\" class=\"wp-image-368\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-16-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-16-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-16-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-16-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-16.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ff6e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">People trust specialists more<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">When asked who they would trust more, the majority of users <strong>threw influencers under the bus<\/strong>: only 1 out of 5 people would trust them before specialists.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-14-1024x576.png\" alt=\"\" class=\"wp-image-353\" srcset=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-14-1024x576.png 1024w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-14-300x169.png 300w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-14-768x432.png 768w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-14-1536x864.png 1536w, https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/EN-influencer-trust-visuals-14.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ff8c\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color has-large-font-size wp-block-heading\">Conclusion<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ff9d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Despite listening to these influencers\u2019 tips, buying their recommended products, taking advice directly from them, and overall making important decisions towards health,&nbsp;<strong>people will often turn to specialists, <\/strong>especially when more details are needed or when the first action is ready to be made. This happens<strong> despite blockers such as cost and appointment difficulties.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25vw\">\n<p class=\"has-text-align-center has-white-background-color has-text-color has-background\" style=\"color:#081f91;font-size:23px\"><strong>50%<\/strong> of users <strong>research information<\/strong> from health influencers.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25vw\">\n<p class=\"has-text-align-center has-text-color\" style=\"color:#081f91;font-size:21px\"><strong>Cost<\/strong> and <strong>ease of access<\/strong> are blockers for contacting specialists.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25vw\">\n<p class=\"has-text-align-center has-text-color\" style=\"color:#081f91;font-size:21px\"><strong>Inspiration<\/strong> (27.12%) and <strong>information<\/strong> (25.47%) are the preferred <strong>health content<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25vw\">\n<p class=\"has-text-align-center has-text-color\" style=\"color:#200df2;font-size:23px\">33% believe <strong>credibility is the most important factor<\/strong>.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ffb9\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The study was conducted between June 1st and June 8th, 2022, among 1,000 users across Belgium, Germany, Spain, France, and the Netherlands. In the study, we surveyed users who followed health and nutrition influencers in order to determine their preferences when it comes to trust, reliability, and action regarding influencer advice. The responses are anonymous.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-acf-block-6350179c1ffc9\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"has-text-align-center wp-block-heading\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_4420eeb16f7a8a564a6e893932b54dc7\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <span target=\"_blank\" rel=\"noopener\" data-o=\"aHR0cHM6Ly9nb29nbGUuY29t\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/www.sortlist-test.com\/datahub\/wp-content\/uploads\/sites\/11\/2022\/07\/Entrepreneur_logo.png\" alt=\"Entrepreneur\">\n                                                                                    <\/span>\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" 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