{"id":6879,"date":"2022-01-26T16:34:03","date_gmt":"2022-01-26T15:34:03","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=6879"},"modified":"2022-02-14T22:56:47","modified_gmt":"2022-02-14T21:56:47","slug":"expanding-internationally","status":"publish","type":"post","link":"https:\/\/www.sortlist-test.com\/blog\/expanding-internationally\/","title":{"rendered":"Country Profiles \u2013 What to Expect When You\u2019re Expanding"},"content":{"rendered":"\n

The number one rule for every business is to define your target audience before anything else. This is already challenging enough, but having an international venture targeting different markets<\/strong> in different countries, makes this endeavor ten times more complicated. <\/p>\n\n\n\n

Understanding the different needs and the influence different cultures have on consumer behavior is crucial for successfully entering the market of a new country, and after having expanded into six markets<\/strong>, we at Sortlist know what we are talking about. <\/p>\n\n\n\n

We decided to take a closer look at our core market countries, and the UAE. We created distinguished profiles to better describe and understand the individual preferences and needs of each of those countries. That way, we are also able to identify areas where there may be even more hidden potential for improved targeting.<\/p>\n\n\n\n

In order to do so, we collaborated with HypeAuditor<\/a> to understand:<\/p>\n\n\n\n