﻿{"id":6468,"date":"2021-12-27T09:00:00","date_gmt":"2021-12-27T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=6468"},"modified":"2021-12-21T17:31:34","modified_gmt":"2021-12-21T16:31:34","slug":"minimum-viable-product","status":"publish","type":"post","link":"https:\/\/www.sortlist-test.com\/blog\/minimum-viable-product\/","title":{"rendered":"All (Or Almost All) The Mistakes to Avoid When Launching a Digital Product"},"content":{"rendered":"\n<p>It happens very often at <a href=\"https:\/\/www.glueglue.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">glueglue<\/a> to receive requests of creation of <strong>mobile or web applications<\/strong> with unlimited features to do envy to Facebook, Slack, and Amazon altogether. <\/p>\n\n\n\n<p>Entrepreneurs are so enthusiastic they let themselves go, maybe because they\u2019re not used to the digital world, maybe because they\u2019re <strong>in love with their own idea<\/strong> and way too enthusiastic about it.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cThe golive of our app? It\u2019s scheduled next month\u201d.<\/em><\/p><\/blockquote>\n\n\n\n<p>In fact, the necessary efforts and time periods are undermined. Not because of a lack of ability, but because of a <strong>foundational choice<\/strong> that doesn\u2019t allow to practically develop <strong>all the features<\/strong> any time soon.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature.png\" alt=\"overfeature\" class=\"wp-image-6470\" width=\"462\" height=\"163\" title=\"overfeature\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature.png 1168w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-768x272.png 768w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-50x18.png 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-288x102.png 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-576x204.png 576w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-339x120.png 339w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-678x240.png 678w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-373x132.png 373w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-746x264.png 746w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-691x245.png 691w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-973x345.png 973w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-1048x371.png 1048w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-478x169.png 478w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-956x339.png 956w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-516x183.png 516w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-1032x366.png 1032w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/overfeature-680x241.png 680w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/figure><\/div>\n\n\n\n<p>To all these entrepreneurs, our advice is to define a <strong>Minimum Viable Product<\/strong>, a product which will give the idea of a finished product and easy to realize, so it allows to understand if it\u2019s really worth the struggle to invest in that direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>But What Is a Minimum Viable Product? If You Do Something, Do It Well<\/strong><\/h2>\n\n\n\n<p>It\u2019s been quite some time since I\u2019ve read <em>Lean Startup<\/em><strong> <\/strong>by Eric Ries, a sort of bible for &#8216;startuppers&#8217; that provides a definition of an <strong>MVP (Minimum Viable Product)<\/strong>, describing it as the version of a new product that allows to learn the greatest amount of information on their clients with the lowest effort.<\/p>\n\n\n\n<p>During the development of digital products, the <strong>Minimum Viable Product<\/strong> should include only the minimum feature set<strong> <\/strong>which will represent its uniqueness. A dear friend always says: defining a <strong>Minimum Viable Product<\/strong> allows us to understand in simple terms what makes my product unique and to focus on that first.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure.png\" alt=\"build learn measure\" class=\"wp-image-6471\" width=\"455\" height=\"329\" title=\"build learn measure minimum viable product\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure.png 1272w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-768x557.png 768w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-50x36.png 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-288x209.png 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-576x418.png 576w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-339x246.png 339w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-678x491.png 678w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-373x270.png 373w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-746x541.png 746w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-691x501.png 691w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-973x705.png 973w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-1048x760.png 1048w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-478x346.png 478w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-956x693.png 956w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-516x374.png 516w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-1032x748.png 1032w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/build-learn-measure-680x493.png 680w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Should You Have an MVP Approach?<\/strong><\/h2>\n\n\n\n<p>The fundamental idea is to<strong> <\/strong>kick-start the flow of leaning, <em>measure and learning<\/em>, a cardinal principle of the Lean methodology. The objective is to<strong> <\/strong>minimize the efforts and costs of development and to focus on the data coming from real users and not hypotheses to create value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Lean startup methodology<\/h3>\n\n\n\n<p>The Lean method helps release a product that can be continuously improved while validating (or not validating) your<strong> <\/strong>business idea or business model, learning from what users really want, and building a roadmap that makes sense for your app.<\/p>\n\n\n\n<p>This guide will give you the main steps that, in my experience, are useful to plan a feasible product and start the development to get the most precious thing in the least time possible: <strong>customer feedback.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Create Minimum Viable Products: The Fundamental Steps&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1.png\" alt=\"\" class=\"wp-image-6472\" width=\"227\" height=\"227\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1.png 300w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1-50x50.png 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1-288x288.png 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1-36x36.png 36w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1-72x72.png 72w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1-65x65.png 65w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1-130x130.png 130w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1-55x55.png 55w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp1-110x110.png 110w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Understand your goals<\/strong><\/h3>\n\n\n\n<p>It seems like an easy step, but it\u2019s not that easy, it\u2019s about understanding<em> why you\u2019re doing something<\/em><strong> <\/strong>and <em>what goals you have set<\/em>. The following points should help you clear this first step.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Determine your long-term goal of the product, it will be much easier taking all the decisions regarding it;<\/li><li>Answer the question: \u201cWhy are we making this project?\u201d here the answers can be many and not only connected to an economic goal. A <strong>Minimum or minimal Viable Product<\/strong> can be, for example, a good test to guide future business choices;<\/li><li>Identify the factors that will determine if the product will be successful or not. Only this way you will be able to decide if you want to continue on the road you started from or give up and focus on something else.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2.png\" alt=\"\" class=\"wp-image-6473\" width=\"275\" height=\"275\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2.png 300w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2-50x50.png 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2-288x288.png 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2-36x36.png 36w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2-72x72.png 72w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2-65x65.png 65w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2-130x130.png 130w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2-55x55.png 55w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp2-110x110.png 110w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Identify the opportunities<\/strong><\/h3>\n\n\n\n<p>Make an effort and imagine: <em>how will users use my product<\/em>? Using a descriptive approach and <a href=\"https:\/\/www.sortlist.com\/blog\/storydoing\/\" target=\"_blank\" rel=\"noreferrer noopener\">telling the story<\/a> of how a user should use the service can be very useful to identify the moments it makes sense to focus on.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Map the pathways of the users, to understand the main moments. This step has been fundamentally important in my experience, to elaborate on certain choices of <a href=\"https:\/\/www.sortlist.com\/ux-agency\" target=\"_blank\" rel=\"noreferrer noopener\">UX design<\/a> and describe the effective utility. When you reason about something you often forget about what happens in the real world, nothing more dangerous!<\/li><li>Identify the critical points and focus on those for each step. The most difficult choices to make are probably the ones where you have a lot of opportunities to improve. Only this way we can face the biggest issues.<\/li><li>Sum up the fundamental points identifying the opportunities for continuous improvement. Every moment will present opportunities to work on and offer users an unforgettable experience.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3.png\" alt=\"\" class=\"wp-image-6474\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3.png 300w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3-50x50.png 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3-288x288.png 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3-36x36.png 36w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3-72x72.png 72w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3-65x65.png 65w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3-130x130.png 130w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3-55x55.png 55w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/12\/how-to-build-an-mvp3-110x110.png 110w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Select what to put in your Minimum Viable Product<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Identify the fundamental functionalities based on the opportunities you have analyzed. Maybe it\u2019s the most difficult step, but here it makes sense to keep in mind what the main problem I want to solve with my product and ask myself: does this functionality really bring an added value to my users?<\/li><li>Define a roadmap of the product<strong> <\/strong>based on the hypothesis you made. On every functionality seen as important, outline when and how it might be introduced in the product based on the least effort \/benefits.<\/li><li>Prioritize the different functionalities based on their importance and plan a generic roadmap, be ready to revise it many times during your journey.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Measure!<\/strong><\/h3>\n\n\n\n<p>This route might help you reduce to the bone the functionalities of the product allowing you to concentrate exclusively on what really matters, understanding if the<strong> <\/strong>users appreciate your product or what you have to improve to really win them over always hearing about the user feedback.<\/p>\n\n\n\n<p>Now it\u2019s time to understand how real users use it and validate the hypotheses that were made or not. In glueglue we always value the same results obtained by a <strong>Minimum Viable Product<\/strong>, and we advise our clients best on their next choices.  For example, the results might be promising and to invest in the digital product, or it might be better to stop and start over with another hypothesis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Most Important Metrics for a MVP<\/h2>\n\n\n\n<p>There are <a href=\"https:\/\/www.sortlist.com\/blog\/marketing-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">different metrics that can be measured<\/a> based on the set goals, the most common ones used by startups for their MVP are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Churn rate<\/strong>: the percentage of users that have left the service in a given time period;<\/li><li><strong>Customer acquisition cost<\/strong> (CAC): the mean cost of acquisition per user;<\/li><li><strong>DAU\/MAU<\/strong> (daily\/monthly active users): it measures the rate of involvement of your app to understand the actual usage.<\/li><\/ul>\n\n\n\n<p>Once you identify the metrics it will be useful to find meaningful data of the sector and compare between the ones you can get a plausible idea on how your <strong>Minimum Viable Product<\/strong> is performing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>When Should I Create a Minimum Viable Product of My Digital Product?<\/strong><\/h2>\n\n\n\n<p>Not all the time, but it\u2019s useful during the moments when you enter a market not validated yet or with strong possibilities of change. The <strong>Minimum Viable Product<\/strong> is advised to all the businesses trying to innovate themselves and find market niches that are yet to explore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Form simple products to complex systems<\/h3>\n\n\n\n<p>That&#8217;s how companies such as Dropbox and Instagram built their products: the first version of <a href=\"http:\/\/www.instagram.com\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> for instance simply allowed you to share a photo with a limited number of filters. No accounts, stories, videos, etc, from a simple <strong>MVP<\/strong> to today&#8217;s extensive and complex social platform, complex systems that derive from initially very simple products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Failure Is an Art<\/h2>\n\n\n\n<p>These are the key steps that help me every day to make important choices both at a consultancy and entrepreneurial level. Each step presents enormous difficulties and it is very easy to get lost along the way, so the last step that must pervade all this can be summed up in one word: constancy.<\/p>\n\n\n\n<p>Years ago I was struck by a presentation by Seth Godin showing how many companies he failed before he achieved success. The real drive to test an &#8216;unfinished&#8217; product can only come from the belief that only through failure you can actually achieve a result.<\/p>\n\n\n\n<p>After this first step, making an <strong>MVP <\/strong>of your product will perhaps be a little easier!<\/p>\n\n\n\n<p>And you? what are your experiences and what <a href=\"https:\/\/www.glueglue.com\/work\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital products<\/a> have you launched?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It happens very often at glueglue to receive requests of creation of mobile or web applications with unlimited features to do envy to Facebook, Slack, and Amazon altogether. Entrepreneurs are so enthusiastic they let themselves go, maybe because they\u2019re not used to the digital world, maybe because they\u2019re in love with their own idea and [&hellip;]<\/p>\n","protected":false},"author":144,"featured_media":6475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"class_list":["post-6468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All (Or Almost All) The Mistakes to Avoid When Launching a Digital Product<\/title>\n<meta name=\"description\" content=\"Why create a Minimum Viable Product? 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