﻿{"id":3137,"date":"2021-06-08T16:52:54","date_gmt":"2021-06-08T14:52:54","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=3137"},"modified":"2021-11-19T13:24:26","modified_gmt":"2021-11-19T12:24:26","slug":"co-branding-examples","status":"publish","type":"post","link":"https:\/\/www.sortlist-test.com\/blog\/co-branding-examples\/","title":{"rendered":"Co-Branding : 7 Successful Examples to Inspire Your Next Co-Branding Campaign"},"content":{"rendered":"<p>You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them.\u00a0 It doesn&#8217;t necessarily have to be so&#8230;you could start a <em>co-branding campaign<\/em> and create a win-win marketing strategy.<\/p>\n<p>Let&#8217;s take a look at 7 examples of co-branding where both brands benefited from the services of the other to <strong>boost their visibility and sales<\/strong>.<\/p>\n<h2>7 Successful Co-Branding Examples<\/h2>\n<h3><strong>Levi&#8217;s and Pinterest<\/strong><\/h3>\n<p>One of the world&#8217;s most famous denim companies has partnered with Pinterest, the social network for artistic inspiration.<\/p>\n<p>Their project: to offer a range of Levi&#8217;s clothing that can be customised and adjusted to the taste and requirements of Pinterest users.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3139 aligncenter\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33.png\" alt=\"\" width=\"720\" height=\"422\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33.png 720w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-50x29.png 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-288x169.png 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-576x338.png 576w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-339x199.png 339w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-678x397.png 678w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-373x219.png 373w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-691x405.png 691w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-478x280.png 478w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-516x302.png 516w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/bildschirmfoto-2018-12-14-um-10.40.33-680x399.png 680w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/h3>\n<p>The idea here is to <strong>address a rather fashion-conscious young adult audience<\/strong>.<\/p>\n<p>This clientele is common to both brands, which logically optimised the effectiveness of co-branding.<\/p>\n<ul>\n<li>The <em>visibility<\/em> of Pinterest is a big plus for Levi&#8217;s. It allows it to establish itself on a social network with privileged status.<\/li>\n<li>The jeans company, for its part, is giving Pinterest a new interest thanks to this unprecedented customisable collection. It will further <em>boost activity<\/em> on the social network, to the benefit of both brands.<\/li>\n<\/ul>\n<h3><strong>Mercedes and Swatch<\/strong><\/h3>\n<p>Together, the German car manufacturer and the famous Swiss watch brand have developed the Smart.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3140 alignright\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/smart-fortwo-eq-2020.jpeg\" alt=\"\" width=\"345\" height=\"244\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/smart-fortwo-eq-2020.jpeg 480w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/smart-fortwo-eq-2020-50x35.jpeg 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/smart-fortwo-eq-2020-288x203.jpeg 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/smart-fortwo-eq-2020-339x239.jpeg 339w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/smart-fortwo-eq-2020-373x263.jpeg 373w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/smart-fortwo-eq-2020-478x338.jpeg 478w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/p>\n<p>The aim of the project? To create <strong>a city car with innovations specific to the watchmaking sector<\/strong>.<\/p>\n<p>Swatch&#8217;s involvement in the design of the Smart results in three major benefits for the vehicle:<\/p>\n<ul>\n<li>A reduction in plastic materials<\/li>\n<li>Unbeatable value for money<\/li>\n<li>Aesthetics in shimmering colours<\/li>\n<\/ul>\n<p>Thanks to this project, Mercedes is <em>targeting a new clientele<\/em> by proposing a compact and colourful vehicle adapted to the city. Swatch, for its part, is <em>benefiting from its involvement in the automotive sector<\/em>.<\/p>\n<p>An original but successful example of co-branding!<\/p>\n<h3><strong>Dr. Pepper and Bonne Bell<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3141 alignleft\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/fed0864b164f72615566e5460f747336.jpeg\" alt=\"\" width=\"240\" height=\"320\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/fed0864b164f72615566e5460f747336.jpeg 240w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/fed0864b164f72615566e5460f747336-50x67.jpeg 50w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/p>\n<p>This daring co-branding has also paid off. What happens when you combine a soft drink company with a cosmetics company? A lipstick that tastes like soda!<\/p>\n<p>This co-branding partnership example worked on all levels: <strong>innovative<\/strong>, it created a real fashion a few years after its launch.<\/p>\n<p>The <a href=\"https:\/\/www.sortlist.com\/blog\/buzz-marketing\/\">buzz around the product<\/a> gave the two companies a lot of notoriety. Also, its concept inspired other companies to produce lip balms with different tastes.<\/p>\n<p>By teaming up with Bonne Bell, Dr. Pepper is<em> renewing its product range<\/em> with lip balms that are more sustainable than a drink. Bonne Bell, for its part, is relying on the reputation of its partner and the originality of the project to <em>gain maximum benefit<\/em> from this co-branding.<\/p>\n<h3><strong>McDonald&#8217;s, Burger King and the fight against cancer<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3142 alignright\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/capture-decran-2021-03-04-a-10.56.34.png\" alt=\"\" width=\"300\" height=\"392\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/capture-decran-2021-03-04-a-10.56.34.png 300w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/capture-decran-2021-03-04-a-10.56.34-50x65.png 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/capture-decran-2021-03-04-a-10.56.34-288x376.png 288w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>This co-branding partnership has caused quite a stir. The two fast-food giants are joining forces in a charity project.<\/p>\n<p>McDonald&#8217;s, at the initiative, promised in 2019 to donate $2 to children&#8217;s cancer charities for every Big Mac sold.<\/p>\n<p>Burger King supported the project by <strong>stopping to offer the Whopper<\/strong>, the rival sandwich, in their catalogue. Instead, they encouraged their customers to go to McDonald&#8217;s to participate in the charity campaign.<\/p>\n<p>Thus, this co-branding example has allowed fast-food brands to <em>improve their image<\/em>. Burger King was clever enough to support McDonald&#8217;s, which in turn took the credit for the initiative. A great advertising boost.<\/p>\n<p>Charities, meanwhile, have benefited from funding from millions of McDonald&#8217;s customers. These funds were used to accelerate research in the fight against cancer.<\/p>\n<h3><strong>Nike and Michael Jordan<\/strong><\/h3>\n<p>This is perhaps an example of a reference co-branding between a public figure and a brand.<\/p>\n<p>In the 1980s, NBA legend Michael Jordan joined forces with one of the world&#8217;s largest sports equipment companies: Nike.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3143 alignleft\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/1-142.jpeg\" alt=\"\" width=\"360\" height=\"257\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/1-142.jpeg 360w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/1-142-50x36.jpeg 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/1-142-288x206.jpeg 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/1-142-339x242.jpeg 339w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>Their co-branding has crystallized around one project: the development of an Air Jordan range bearing the image of the basketball player.<\/p>\n<p>This collection is dedicated to urban footwear, inspired by basketball shoe designs. Michael Jordan&#8217;s silhouette complements the famous Nike <em>Swoosh<\/em>, integrating the star into the company&#8217;s visual communication to the end.<\/p>\n<p>Sport is the basis of Nike&#8217;s values. It is therefore not surprising that this collaboration has been achieved.<\/p>\n<p>Michael Jordan got a great start with Nike funding. Since then, thanks to the success of the Air Jordans, he is still the brand&#8217;s leading figure.<\/p>\n<h3><strong>Red Bull and GoPro<\/strong><\/h3>\n<p>Red Bull, a well-known energy drink company, concentrates a large part of its communication in sports competitions, where it is a major sponsor. It is particularly active in extreme sports: off-piste skiing, mountain biking, skateboarding, snowboarding, Formula 1, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3144\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/felix-baumgartner-super-bowl-gopro-red-bull-stratos.jpeg\" alt=\"co branding examples red bull go pro\" width=\"389\" height=\"219\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/felix-baumgartner-super-bowl-gopro-red-bull-stratos.jpeg 480w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/felix-baumgartner-super-bowl-gopro-red-bull-stratos-50x28.jpeg 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/felix-baumgartner-super-bowl-gopro-red-bull-stratos-288x162.jpeg 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/felix-baumgartner-super-bowl-gopro-red-bull-stratos-339x191.jpeg 339w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/felix-baumgartner-super-bowl-gopro-red-bull-stratos-373x210.jpeg 373w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/felix-baumgartner-super-bowl-gopro-red-bull-stratos-478x269.jpeg 478w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/p>\n<p>The co-branding with GoPro is a no-brainer: <strong>the company offers cameras that are greatly appreciated by top athletes in these same sports categories<\/strong>. The GoPro allows them to film their achievements.<\/p>\n<p>This is how Red Bull and GoPro <em>joined forces in the creation and sponsorship of sporting events<\/em>. This co-branding example is a perfect fit. The two companies were already focusing their communication on the same activities and the same audience.<\/p>\n<p>Their most outstanding project is surely Felix Baumgartner&#8217;s jump from space, in which the Austrian exceeded the speed of sound.<\/p>\n<p>With Red Bull sponsoring his suit and GoPro recording the event from spectacular angles, the event was great publicity for both brands.<\/p>\n<h3><strong>Spotify and Uber<\/strong><\/h3>\n<p>The music streaming service Spotify has been in the news a lot in recent years. Many of its customers like to use it to listen to music on their car journeys.<\/p>\n<p>Co-branding with Uber is a natural fit!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3145\" src=\"https:\/\/www.sortlist.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/uspo_press_v03_a1.0.jpg\" alt=\"co branding examples uber spotify\" width=\"317\" height=\"211\" srcset=\"https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/uspo_press_v03_a1.0.jpg 576w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/uspo_press_v03_a1.0-50x33.jpg 50w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/uspo_press_v03_a1.0-288x192.jpg 288w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/uspo_press_v03_a1.0-339x226.jpg 339w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/uspo_press_v03_a1.0-373x249.jpg 373w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/uspo_press_v03_a1.0-478x319.jpg 478w, https:\/\/www.sortlist-test.com\/blog\/wp-content\/uploads\/sites\/2\/2021\/06\/uspo_press_v03_a1.0-516x344.jpg 516w\" sizes=\"auto, (max-width: 317px) 100vw, 317px\" \/><\/p>\n<p>The idea behind their collaboration is to <strong>create a Spotify playlist just for Uber rides<\/strong>.<\/p>\n<p>This helps to <em>retain Spotify customers<\/em> by offering a new opportunity to listen to music with their service. At the same time, it <em>gives Uber rides an extra edge<\/em>. Their customers can choose the music during their ride.<\/p>\n<p>This Spotify co-branding campaign is an excellent example of a successful association between two companies with very different services. They prove that this did not prevent them from building a perfectly coherent common project!<\/p>\n<h2>What Is Co-Branding?<\/h2>\n<blockquote><p>Co-branding is an alliance of two companies to offer a joint service or product.<\/p><\/blockquote>\n<p>Co-branding is thus a <strong>collaboration between two brands<\/strong>. Through the design of a common product, co-branding is a way for companies to extend their visibility.<\/p>\n<p>It is an excellent way to <em>increase your turnover and visibility<\/em>, create partnerships, win new customers and strengthen your credibility.<\/p>\n<h2><strong>Co-branding: Conclusion<\/strong><\/h2>\n<p>In this article, we have presented 7 examples of successful co-branding. All of these examples of co-branding show how an association between two brands can be used to increase awareness, gain visibility, and grow sales.<\/p>\n<p>That said, it&#8217;s not always clear which brand to partner with. If you have a co-branding project in mind, and you want to work with another brand, we can advise you to work with a <a href=\"https:\/\/www.sortlist.https\/\/www.sortlist.us\/branding\/united-states-us\" target=\"_blank\" rel=\"noopener noreferrer\">branding agency<\/a>.<\/p>\n<p>It can help you to define all the points to pay attention to before starting a collaboration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them.\u00a0 It doesn&#8217;t necessarily have to be so&#8230;you could start a co-branding campaign and create a win-win marketing strategy. Let&#8217;s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"class_list":["post-3137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Successful Co Branding Examples To Inspire Your Future Collabs<\/title>\n<meta name=\"description\" content=\"Uber and Spotify came together to make a unique playlist, Dr. Pepper and Bonne Bell to make tasty lipstick...who&#039;s your co branding partner?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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