{"id":2967,"date":"2021-05-31T10:00:50","date_gmt":"2021-05-31T08:00:50","guid":{"rendered":"https:\/\/www.sortlist.com\/blog\/?p=2967"},"modified":"2021-11-19T11:22:31","modified_gmt":"2021-11-19T10:22:31","slug":"how-different-generations-use-social-media","status":"publish","type":"post","link":"https:\/\/www.sortlist-test.com\/blog\/how-different-generations-use-social-media\/","title":{"rendered":"Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey"},"content":{"rendered":"

Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. <\/span><\/p>\n

Sam, along with \u00be of Gen Z and millennials, has found an escape through digital content, especially YouTube! <\/span>He has been more active on social networks (+64% engagement) and has even posted more (+45%).<\/p>\n

But he and his generation are not the only ones! John & Sarah, his grandparents, just like more than 30% of the over-60s, registered on a social network to keep a social link with their relatives. They also loved YouTube and Facebook, perhaps a little late…<\/p>\n

This past year has pushed the digital boom even further<\/em>, not only in the consumption of goods but also in people’s interactions. Our relationship with social tools like social media and other digital platforms has shifted, as well as the different reasons why we use them.<\/span><\/p>\n

But how exactly have they changed?<\/span><\/p>\n

At Sortlist, we decided to conduct a survey with almost 1000 respondents across France, Belgium, Germany, Spain, and the Netherlands<\/em> to discover the different ways in which generations tend to interact with social media, and social tools, as a response to the Covid-19 pandemic. With just over half the surveyed<\/span> under the age of 35, and the rest over the age of 60, we were able to conclude these main generational differences: <\/span><\/p>\n

Main points<\/em><\/p>\n