Cartel Agency

Hasselt, Belgium

A collective force of creative minds. Accelerating your business with compound creativity.

Cartel Agency unites multidisciplinary talents for ambitious brands and hungry eyes. We’re an agency by humans, for humans. At Cartel Agency, we: • build brands that cut through the noise • earn attention through powerful storytelling • influence behavior by sparking awareness • prove that marketing works • drive digital excellence across strategy, tech and performance Our work is creative, sector-agnostic, results-obsessed and always ready for what’s next. We’re not here to make noise. We’re here to accelerate your business.

65 people in their team

Speaks English, French, Dutch

39 projects in their portfolio

31 collaborations started on Sortlist

Works remotely across the globe

Sortlist member since 2014

Founded in 1977

8 awards conferred

4.45/5

(8 reviews)

Open website

Services

17 services offered by Cartel Agency

Description
Our "RCA Brandstudio" creates brands that people love! Brands that are relevant today and ready for tomorrow. We believe in the great strategic value of strong brands. Whether it’s about a product, a corporate image, or an employer brand, our experts work every day on new positionings, new brandings or rebrandings, visual brand identity, sonic branding, or a brand audit. Our favourite weapons of choice? A methodology and systems that can change and stimulate behaviour, embrace culture, and strengthen ambitious companies and projects. In a word: transformation.
Skills in Branding & Positioning (30)
BrandingBrand PositioningCorporate IdentityVisual IdentityBrand StrategyBrand GuidelinesBrand IdentityBranding and PositioningEmployer BrandingCorporate Branding+20
Works in Branding & Positioning (13)
Clients in Branding & Positioning (3)
Accountants van MorgenAccounting | national
Recor GroupRetail
KolmontReal Estate | local
Learn more about Branding & Positioning
Description
One of the specialisations is PR. We take care of your positive image and build up a relationship of trust between our journalists and your company/brand. We have a team of 15 professionals with 2 native bilingual speakers (dutch and french). The PR department is experienced in both product and corporate PR. : Crisis-and internal communication, Media training, Press relations in lifestyle, influencer relations,... Our team has a proactive, hands on mentality and works closely together in order to create efficient, integrated and suitable solutions.
Skills in Public Relations (PR) (30)
Public RelationsInternal CommunicationEmployer BrandingCrisis ManagementCorporate PRPress Release CopywritingCrisis CommunicationsCrisis Team PreparationBlogger OutreachBlogger Relations+20
Works in Public Relations (PR) (20)
Reviews in Public Relations (PR) (4)
Joris Poppe
Jolien Alders
Caroline Cailloux
Laura Demullier
Clients in Public Relations (PR) (4)
Accountants van MorgenBanking & Financials | regional
Val ThorensTravel & Leisure | international
TotalEnergiesEnergy & Oil | national
VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
Learn more about Public Relations (PR)
Description
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Skills in Online Advertising (11)
Performance MarketingGoogle AdsProgrammatic AdvertisingOnline PRmedia advertisinginternet advertisingsocial media strategyonline seoAmazon MarketingROI Optimization+1
Works in Online Advertising (6)
Clients in Online Advertising (4)
VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
BelOrtaFood | national
BrabantiaHousehold Products | national
Vlaamse Overheid - Departement OmgevingGovernment & Administration | regional
Learn more about Online Advertising
Description
At RCA Group we are committed to create advertisements that differentiate your company from the competition. You can rely on us for honest, striking storytelling as well online as in print. Full service of course: we present unbiased advice on which media will get your message noticed and thanks to our outstanding contacts, we can offer the most performant places on- and offline. Because what you say is as important as where you say it! Every offer is by default tailor made according to your needs and budget. And we promise to deliver. After all, our motto is ‘let’s create impact’ for a justified reason.
Skills in Advertising (21)
Social Media AdsGoogle AdWordsStorytellingGoogle Display AdsPerformance MarketingSocial Media AdvertisingCorporate AdvertisingMedia Planning and BuyingDynamic RetargetingProgrammatic Buying+11
Works in Advertising (10)
Review in Advertising (1)
Laurens Van Geneugden
Clients in Advertising (4)
ACM InsuranceBanking & Financials
JuhlaArchitecture & Planning | regional
BelOrtaFood | national
CevoraHuman Resources | national
Learn more about Advertising
Description
Google Adwords, social media, e-mailings, affiliate marketing, … nowadays 7 in 10 companies are involved in some form of digital marketing. And that’s a good thing, too: no fewer than seven million Belgians from all walks of life are active online, 24/7! In other words, in terms of potential, the sky truly is the limit. This means that the online world, in all its many facets, is the cornerstone of an effective marketing strategy. We brew the ideal marketing mix for our clients. Your goals are our point of departure. Are you looking to build name awareness or customer loyalty? Or do you want to attract visitors or boost sales? Following a thorough target group and competition analysis, our strategic and creative team of experts will formulate a digital vision in order to realise these goals. The result? Effective campaigns. Measurable, fast and flexible. After all, RCA Group didn’t become an official Google partner, Facebook managed agency and Hubspot partner by mistake!
Skills in Digital Strategy (25)
Content MarketingOnline MarketingInbound MarketingSocial Media StrategyAffiliate MarketingReputation ManagementMedia BuyingMarketing Automation StrategyMarketing AutomationDigital Consulting+15
Works in Digital Strategy (8)
Review in Digital Strategy (1)
Ina Metalidis
Clients in Digital Strategy (3)
Accountants van MorgenAccounting | national
VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
ZeisnerFood | national
Learn more about Digital Strategy
Description
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Skills in Marketing (12)
Luxury MarketingTravel MarketingMarketing CommunicationMarketing AnalyticsIntegrated MarketingInternational MarketingDigital CommunicationCreative CommunicationSustainable MarketingOperational Marketing+2
Works in Marketing (6)
Clients in Marketing (4)
Senitas - House of SkincareBeauty | international
BrabantiaHousehold Products | national
JuhlaArchitecture & Planning | regional
WibraRetail | international
Learn more about Marketing
Description
From Instagram across Facebook to YouTube, they all reinforce your online brand story in their own way, like an extension of your external and internal communication and as a traffic generator to your website. What’s more, social media are not about one-sided communication, it’s a round-the-clock conversation with clients, staff and partners. Our experts can help you manage that conversation and capitalise on it. We couple social media with the efficiency of a genuine impact: following thorough analysis we set concrete goals. Afterwards, we measure the results and also include conversion, leads and sales in the story. Just think of us as your strategic sparring partner & coach, perhaps even as your conversation manager. We take you from communication and conversation towards conversion!
Skills in Social Media (20)
Social Media MarketingSocial Media ManagementReputation ManagementSocial Media ContentSocial AdvertisingFacebook AdvertisingOnline Reputation ManagementSocial Media CampaignSocial SellingContent Planning+10
Works in Social Media (13)
Reviews in Social Media (2)
FRANK KINDT
Ludivine Allard
Clients in Social Media (4)
Accountants van MorgenAccounting | national
VZW Euromelanoma België/Belgique ASBLPharmaceuticals & Biotech | national
RicolaFood | national
Reckitt Hygiene BeneluxHousehold Products | national
Learn more about Social Media
Description
Every client and employee is a spokesman or spokeswoman for your company, organisation or government service. 24/7 and via every available channel, and amplified by and within a fast-moving digital context. Your product is constantly evolving and may turn into a service overnight. Such is the spirit of our age and it calls for a well-defined strategy: clearly stating what and who you are. You need to set a benchmark and be consistent in the relationship with your target group, clients, staff and your competitors. Our strategists will gladly help you work out that strategy and implement it, using a custom-tailored instead of your everyday out-of-the-box approach and based on a transparent and well-founded analysis. Contextual, targeted and accurate. The methodology varies from market research to focus groups. From the intake interview down to the smallest output, our guiding principle remains unchanged: creating impact. ‘Collaboration’ is a constant in this regard.
Skills in Content Strategy (10)
Content CreationContent MarketingStorytellingMarketing AutomationCustomer Journey MappingHubSpot Partner AgencyStorytelling for Marketing PersonasStorytelling DigitalNewsletter E-mailingsocial media content development
Works in Content Strategy (6)
Clients in Content Strategy (4)
saamoNon-profit
BrabantiaHousehold Products | national
ZeisnerFood | national
WibraRetail | international
Learn more about Content Strategy
Description
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Skills in Website Creation (1)
Website Optimization
Works in Website Creation (3)
Clients in Website Creation (3)
Accountants van MorgenAccounting | national
Recor GroupRetail
saamoNon-profit
Learn more about Website Creation
Description
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Skills in Influencer Marketing (12)
B2B Influencer MarketingInstagram InfluencerNano InfluencersSnapchat InfluencersInfluencer RecruitmentMacro influencersInfluencer StrategyInfluencer affiliationLinkedIn InfluencersYoutube Influencers+2
Works in Influencer Marketing (8)
Clients in Influencer Marketing (4)
Senitas - House of SkincareBeauty | international
BrabantiaHousehold Products | national
Accountants van MorgenBanking & Financials | regional
RicolaFood | national
Learn more about Influencer Marketing

Team

65 members in Cartel Agency's team

StoryWe’re a team of strategists, concept creatives, designers, writers, analysts, performance experts, developers and campaign makers who know how to move people and metrics. Whether it’s launching a brand, activating an audience, shifting behavior or scaling growth: we’re in it for the long run.

Awards

Cartel Agency was awarded 8 times

BOCA2024-11-01Best craftmanship

BORA - Bronze2024-11-01Social media & best influencer campaign

BORA - GOLD2024-11-01Best ambassador program

Silver Effie for Wibra2024-10-01

Reviews

8 reviews for Cartel Agency

4.45/5

(8 reviews)

Review summary

AI Generated

Flexibility and adaptability

Strong client relationships

Professionalism and expertise

Fast response and timely delivery

Room for improved reporting

Flexibility & Adaptability

Clients consistently praise the team's ability to adapt quickly to changing circumstances and requirements, ensuring smooth project execution even under pressure or unexpected changes.

Client-Centric Approach

Reviewers highlight strong, collaborative relationships, noting that the team listens carefully, integrates well, and feels like an extension of the client's own staff.

Professionalism & Expertise

The agency is recognized for its professional conduct, high-quality advice, and deep expertise across various domains, leading to effective and well-organized project outcomes.

Caroline CaillouxBrand manager at Whirlpool Belux

5/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?PR campagne om brand awareness te verhogen & goed doel te steunen

What did you enjoy the most during your collaboration?Alles was perfect georganiseerd, er werd op details gelet, relaties met verschillende partijen werden allemaal goed gemanaged.

Are there any areas for improvements?We zijn vrij laat gestart met de finale en gedetailleerde uitwerking maar uiteindelijk is alles vlot & op tijd klaargeraakt

Caroline Cailloux recommends this agency

ServicePublic Relations (PR)

SectorConsumer Electronics

Team51 - 200

Laura Demullierspokes person at Nationaal Crisiscentrum

4/5

Verified review

Dankzij de crisistool kunnen we ons als overheid beter voorbereiden op noodsituaties met een grote impact op de bevolking. We oefenen procedures in een realistische oefenomgeving in. Een absolute meerwaarde voor de noodplanning.

ServicePublic Relations (PR)

SectorGovernment & Administration

Team51 - 200

Jolien AldersBenelux Marketeer at Brabantia

4/5

Budget

Quality

Schedule

Collaboration

What was the objective behind your collaboration?Support in PR-related areas. Or sometimes an activation of a new product our the launch of an event.

What did you enjoy the most during your collaboration?The contact with my key account (and the team). She really listens to our 'case' and always comes up with a good idea our solution. Also the flexibility and the human and spontaneous approach make it a true joy to work together (big thanks!).

Are there any areas for improvements?It would be nice if for each campaign benchmarks are given at 'the pitch of a campaign' so that it is easier to follow up/ analyse the result of a campaign and to pitch upcoming campaigns towards the board. Now I have the feeling that some tools are missing to give the exact info/KPI's/ report of a campaign. It could also help us to get learnings for other campaigns.

Jolien Alders recommends this agency

ServicePublic Relations (PR)

SectorMarketing & Advertising

Team501 - 1000

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Contact

Contact details of Cartel Agency

Details

https://cartel.agency/nl

HeadquarterKon. Astridlaan 38, 3500 Hasselt, Belgium
Cantersteen 47, 1000 Bruxelles, Belgium